'Sleep luxuriously,' says Kareena Kapoor in new Springfit ad
The TVC will be broadcast on all significant national television networks and promoted on digital platforms
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Springfit Mattress ropes in Kareena Kapoor as brand ambassador
The brand plans to launch a 360-degree marketing campaign
SpringFit urges people to put away their smartphones and sleep on time
Conceptualized & created by ICE Media Lab, the campaign sees children singing lullabies for their parents to encourage them to go to sleep