Tarun Arora, CEO, Zydus Wellness Limited, shared insights on the brand evolution of Glucon-D and its communication strategy
At the Pitch CMO Summit 2021, Tarun Arora, CEO & Whole Time Director, Zydus Wellness, spoke on changing consumer behaviour in food and nutrition
Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D's logo
Arora, CEO of Zydus Wellness, said brands are trying their best to meet consumer needs and stay relevant in these tough times
The special session will be shown live on Zoom and Facebook from 3.30 pm onwards