How Macho Sporto upped the ante with the 'female gaze' By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space e4m Desk Oct 8, 2021 1:02 PM
Amul Macho takes feud with Lux Cozi to ASCI The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity e4m Desk Sep 7, 2021 1:09 PM