toing-ad

How Macho Sporto upped the ante with the 'female gaze'

Rashmika Mandanna?blur=25

By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space

exchange4media Staff Oct 8, 2021 1:02 PM

Amul Macho takes feud with Lux Cozi to ASCI

lux amul?blur=25

The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity

exchange4media Staff Sep 7, 2021 1:09 PM