toing-ad
By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space
exchange4media Staff Oct 8, 2021 1:02 PM
The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity
exchange4media Staff Sep 7, 2021 1:09 PM
