TV AdEx: Big shows & festive season to bring respite after sluggish summer? The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup Aditi Gupta Jun 9, 2023 9:27 AM
With consumer sentiments positive, TV looks at 60-70% AdEx increase in festive season Industry players look at a substantial growth in ad revenue compared to the April-May-June period Sonam Saini Aug 31, 2020 9:19 AM