30 million adults tuned into audio OTT in October 2020: Kantar -VTION report
Affluent, younger and mature audiences are more engaged with OTT audio platforms
vtion
20.7 million tuned into audio OTT in August 2020: Kantar -VTION report
According to the report, affluent, younger and mature audiences are more engaged with OTT Audio platforms
15.6 million tuned into audio OTT in July 2020: Kantar -VTION report
Starting today, exchange4media will bring monthly reports on audio OTT based on the data of Kantar -VTION Streaming Audio Audience Measurement System
Listeners spend at least 65 mins on various OTT audio platforms: Kantar
Kantar and VTION’s OTT Audience Measurement Insights also noted that audio streaming thrived in markets where radio listening habit was not strong