youth-marketing

Samsung Galaxy ecosystem marketing: A case study in youth centric marketing in India

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Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign

NATIVE CONTENT Sep 2, 2024 10:04 PM

Marketing to the youth? Here’s what you need to remember in a post-Covid world

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Guest Column: Navin Shenoy, Head of Marketing - Youth, Music & English Entertainment, Viacom18, lists key insights from the MTV Insights Studio study that are relevant to every youth marketer now

Navin Shenoy Aug 13, 2020 8:55 AM