Authors

The platform recorded 24.51 million unique users worldwide during December 2025

NATIVE CONTENT Jan 22, 2026 12:44 PM

As the founder of Music Boutique, a one-stop music solutions enterprise, Shamir Tandon has been at the forefront of redefining how brands tell stories through sound

NATIVE CONTENT Jan 22, 2026 12:39 PM

Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched

NATIVE CONTENT Jan 21, 2026 9:53 AM

After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy

NATIVE CONTENT Jan 19, 2026 3:52 PM

Comscore data for November shows Gadgets 360 attracted over 27 million unique visitors

NATIVE CONTENT Jan 9, 2026 11:50 AM

The brand’s philosophy is to inspire people to live in Xclamat!ons

NATIVE CONTENT Jan 5, 2026 11:58 AM

The event featured performances by King, Armaan Malik, Jonita, Aditya Rikhari, Kushagra, Hansika Pareek and Sanju Rathod

NATIVE CONTENT Jan 5, 2026 11:55 AM

Saugata Basuray will take on the role of Interim CEO in addition to his current role of Wholetime Director & Head B2C Sales

NATIVE CONTENT Jan 3, 2026 11:13 AM

The agreement is for participation in a private placement offer aggregating to $50 Mn

NATIVE CONTENT Jan 3, 2026 11:11 AM

This alliance brings together Oneindia's digital reach and the state’s agenda for a future of zero-waste living

NATIVE CONTENT Dec 24, 2025 11:25 AM

At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI

NATIVE CONTENT Dec 24, 2025 11:23 AM

The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH

NATIVE CONTENT Dec 24, 2025 11:19 AM

Exclusive workshops were curated by Adobe in collaboration with exchange4media and MartechAI.com

NATIVE CONTENT Dec 24, 2025 10:54 AM

Guest Column: Shantomoy Ray of K-Factor Communications explains how meditative branding uses stillness and silence to forge deeper brand connections

NATIVE CONTENT Nov 17, 2025 11:16 AM

Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy

NATIVE CONTENT Nov 17, 2025 10:33 AM

WPP has asked McKinsey & Company to help examine its service model, client delivery mechanisms and operational efficiency across markets

NATIVE CONTENT Nov 12, 2025 10:20 AM

Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks and bots

NATIVE CONTENT Nov 12, 2025 10:19 AM

Kartik Sharma, Group CEO, OMG India, took stage at e4m Confluence 2025 to deliver key insights on fast culture, social media, and the emerging tools and rituals of the marketing universe

NATIVE CONTENT Nov 12, 2025 10:18 AM

The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH

NATIVE CONTENT Nov 12, 2025 10:15 AM

Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and coaching services, note industry observers

NATIVE CONTENT Dec 27, 2024 9:49 AM

Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers

NATIVE CONTENT Dec 26, 2024 12:37 PM

'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino

NATIVE CONTENT Dec 24, 2024 9:27 AM

Volvo partners with IPG Mediabrands for global media strategy, marking a major agency change after 25 years

NATIVE CONTENT Dec 24, 2024 9:18 AM

Adam Singolda, Founder and CEO of Taboola, engaged in an exclusive chat with e4m on the company’s global vision for the future of content discovery

NATIVE CONTENT Dec 24, 2024 8:49 AM

Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign

NATIVE CONTENT Dec 23, 2024 10:28 AM

The new film produced by Headsail Media Services Pvt. Ltd

NATIVE CONTENT Nov 12, 2024 10:51 AM

As per legal experts, since OTT services are pan- there will be issues in the implementation of such a tax at the state level & new cess will conflict with GST principles

NATIVE CONTENT Oct 8, 2024 4:44 PM

Kedar Lele announced earlier this month that he was stepping down as HUL’s Executive Director, Head of & Customer Development, South Asia

NATIVE CONTENT Sep 30, 2024 5:56 PM

VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024

NATIVE CONTENT Sep 20, 2024 12:10 PM

As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture

NATIVE CONTENT Sep 16, 2024 10:11 AM

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for , the process of rebuilding and much more

NATIVE CONTENT Sep 12, 2024 9:51 AM

Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and reach

NATIVE CONTENT Sep 11, 2024 12:21 PM

Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign

NATIVE CONTENT Sep 10, 2024 8:29 AM

HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season

NATIVE CONTENT Sep 5, 2024 2:37 PM

Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign

NATIVE CONTENT Sep 2, 2024 10:04 PM

TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising

NATIVE CONTENT Aug 30, 2024 7:40 AM

The fest is now bigger and bolder in its 2nd edition

NATIVE CONTENT Aug 28, 2024 1:46 PM

The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements

NATIVE CONTENT Aug 23, 2024 6:48 PM

The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households

NATIVE CONTENT Aug 22, 2024 10:52 AM

KIT Global Platform provides access to a host of performance marketing tools at no additional cost

NATIVE CONTENT Aug 20, 2024 11:17 AM

A look at the prominent brands that launched campaigns capturing the essence of freedom and patriotism

NATIVE CONTENT Aug 17, 2024 12:46 PM

The inauguration ceremony saw Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handing over the keys to the first lucky customers

NATIVE CONTENT Aug 9, 2024 12:53 PM

How brands can maximise impact with the year’s most thrilling cricket lineup

NATIVE CONTENT Aug 6, 2024 10:58 AM

TV viewership for Premier League has grown 125% in last 2 years with 70% of its metro viewership coming from NCCS A households

NATIVE CONTENT Jul 24, 2024 1:40 PM

With 20 concurrent feeds, JioCinema will ensure fans catch every thrilling moment

NATIVE CONTENT Jul 24, 2024 12:37 PM

Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025

NATIVE CONTENT Jul 23, 2024 10:20 AM

It marks India’s first dedicated financial initiative for the AVGC industry

NATIVE CONTENT Jul 11, 2024 4:05 PM

The outdoor campaign is for the launch of CMF Phone 1 by Nothing

NATIVE CONTENT Jul 11, 2024 1:23 PM

ProManage counts among its clients DHL, Muthoot, ICICI Bank, McDonald's, Mahindra Finance, Bata, Tata AIA, Indian Terrain, Nippon, and more

NATIVE CONTENT Jun 24, 2024 12:46 PM

The second iteration of Spotify’s and Royal Enfield’s partnership continues to fuel India’s indie, pop, and hip-hop scenes celebrating youth adventure with RADAR and RAP 91 events

NATIVE CONTENT Jun 21, 2024 9:09 AM

Mint's Union Budget offerings present a distinct platform for brands to align with the vision of inclusive growth, macroeconomic stability and sustainable growth laid out by the Finance Minister

NATIVE CONTENT Jun 19, 2024 3:20 PM

Discover unique gifts, touching stories, and creative ways to show just how much Super Dads are appreciated

NATIVE CONTENT Jun 18, 2024 2:25 PM

Kanika Mittal, Country Manager, India, Taboola & Rahul Goyal, Co-Founder, Realatte, share how leveraging Taboola can help brands navigate the dynamic real estate market with confidence and creativity

NATIVE CONTENT Jun 14, 2024 8:24 AM

The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan

NATIVE CONTENT Jun 12, 2024 4:14 PM

Last year’s edition delivered the highest rated grand slam final and 150% increase in tournament reach on Star Sports

NATIVE CONTENT Jun 3, 2024 6:59 PM

With a diverse base of over 2.3 crore customers, LTF is committed to fostering strong relationships built on understanding and personalization

NATIVE CONTENT May 28, 2024 3:38 PM

During this election season, the group has observed over 890 million page views

NATIVE CONTENT May 22, 2024 4:09 PM

The cricketer’s recent social media post has everyone talking about what he is up to next

NATIVE CONTENT May 22, 2024 3:34 PM

The Star Sports wraparound show has delivered 10-15X ROI for associating brands during recent megaevents

NATIVE CONTENT May 14, 2024 1:13 PM

Gautam Thadani, Associate Director, Commerce Media at PubMatic, shares insights on how modern retailers can use commerce media to level up their game, drive engagements and build brand loyalty

NATIVE CONTENT May 7, 2024 1:37 PM

Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers

NATIVE CONTENT May 2, 2024 8:26 PM

Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June

NATIVE CONTENT Apr 23, 2024 7:04 PM

The immersive experience was to captivate audiences, showcasing the features, design and capabilities of the new Hyundai CRETA

NATIVE CONTENT Apr 19, 2024 4:25 PM

‘Salaar: Ceasefire’ will be premiered on April 21, 2024, Sunday, at 5:30 PM

NATIVE CONTENT Apr 19, 2024 11:48 AM

Along with a comprehensive coverage on cricket in real-time, Crick-it will focus on user engagement in the cricket content space

NATIVE CONTENT Apr 18, 2024 4:14 PM

The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi

NATIVE CONTENT Apr 16, 2024 8:50 AM

An opportunity for brands to play their growth game on the front foot

NATIVE CONTENT Mar 22, 2024 11:13 AM

A night of glitz, glamour and unforgettable moments

NATIVE CONTENT Mar 21, 2024 11:27 AM

The growth of affluence and urban fibre connectivity is driving CTV adoption in India

NATIVE CONTENT Mar 8, 2024 12:22 PM

Get ready for some spectacular performances and infectious energy at the Danube Properties Zee Rishtey Awards 2024, airing at 7 PM on Sunday, 10th March

NATIVE CONTENT Mar 7, 2024 4:00 PM

With FIRSTmoney, you can get a smart personal loan where you can withdraw only the required sum from your credit line

NATIVE CONTENT Mar 4, 2024 4:11 PM

Flipkart's new campaign mixes humour and tradition, offering a complete shopping experience like no other

NATIVE CONTENT Feb 23, 2024 1:51 PM

The broadcaster offers brands with unique solutions that will cater to business goals across the funnel

NATIVE CONTENT Feb 20, 2024 6:19 PM

Challenging the misconception of entry barriers for brands, the broadcaster has introduced new and exciting opportunities enabling participation across budgets and brand goals

NATIVE CONTENT Feb 16, 2024 11:43 AM

Passive no more: How CTV is changing at-home entertainment for viewers and advertisers

NATIVE CONTENT Feb 15, 2024 11:18 AM

The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach

NATIVE CONTENT Feb 14, 2024 7:33 AM

Pinkvilla’s awards extravaganza, which has been enchanting global audiences since 2022, is set to radiate in a new and captivating format

NATIVE CONTENT Feb 13, 2024 10:00 AM

This year, JioCinema is going all out with its ad suite for IPL, making it easier than ever for brands to connect with fans

NATIVE CONTENT Feb 7, 2024 12:19 PM

The record-breaking growth of premium audiences on HD during cricket events drew a massive assembly of advertisers in 2023

NATIVE CONTENT Feb 5, 2024 1:04 PM

A surge in demand for Smart TVs is driving brands to ace CTV ads and targeting

NATIVE CONTENT Jan 31, 2024 10:43 AM

HT City print editions will carry out especially curated content around 8 themes, spread across 8 weeks

NATIVE CONTENT Jan 30, 2024 2:53 PM

Some interesting Republic Day picks from notable brands

NATIVE CONTENT Jan 30, 2024 12:46 PM

Tata Tiscon has launched a comprehensive 360-degree campaign centred around its latest offering, the 550SD rebars

NATIVE CONTENT Jan 29, 2024 1:55 PM

It’s anticipated that 35-40 Mn users will stream IPL on their JioPhone and JioBharat devices

NATIVE CONTENT Jan 25, 2024 11:09 AM

The television association has been a driving force behind instant, measurable and exponential brand and business impact

NATIVE CONTENT Jan 24, 2024 5:43 PM

Milton and Vserv AudiencePro have joined forces to seamlessly blend brand awareness and user engagement

NATIVE CONTENT Jan 24, 2024 11:23 AM

IPL 2023 on television witnessed staggering growth across key market and audience segments unlocking new doors for advertisers ahead of IPL 2024

NATIVE CONTENT Jan 23, 2024 11:07 AM

His appointment underscores the company's dedication to harnessing top-tier talent to advance its revenue strategies

NATIVE CONTENT Jan 18, 2024 4:13 PM

These channels have together garnered an impressive market share of 25% in the Hindi Movies channel space

NATIVE CONTENT Jan 18, 2024 2:54 PM

IPL 2024: Unlocking ultra premium audiences for brands

NATIVE CONTENT Jan 12, 2024 4:03 PM

As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events

NATIVE CONTENT Jan 10, 2024 7:35 PM

Pinkvilla’s glamorous awards soiree which captivated almost 1.3 billion viewers in 2023, now geared up to sparkle in a new avatar

NATIVE CONTENT Jan 8, 2024 10:01 AM

Mint's Union Budget offerings present a distinct platform for brands to align with innovation and India's limitless potential

NATIVE CONTENT Jan 5, 2024 10:08 AM

Khushi’s promotional campaign for the Prabhas-starrer was executed across major cities in the country

NATIVE CONTENT Dec 29, 2023 5:05 PM

From Apollo to Swiggy, here are some of the most impactful campaigns that spread Christmas cheer in 2023

NATIVE CONTENT Dec 28, 2023 1:18 PM

There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages

NATIVE CONTENT Dec 19, 2023 4:02 PM

The 2-day event witnessed the exceptionally talented architect and interior designers’ community under one roof with an engaging and a knowledgeable experience for all

NATIVE CONTENT Dec 8, 2023 5:13 PM

The immersive event was held at Dome, SVP Stadium in Mumbai

NATIVE CONTENT Dec 5, 2023 4:24 PM

The campaigns comprised daily festive quizzes that garnered more than 6 lakh entries, of which 650 winners were announced.

NATIVE CONTENT Dec 1, 2023 3:09 PM

Prabhvir Sahmey, Senior Director,  at Samsung Ads India, writes on how data-driven targeted advertising has allowed auto manufacturers to blend insights with creative storytelling

NATIVE CONTENT Nov 28, 2023 9:34 AM

Sudipto Das, VP, Advertiser Solutions, APAC PubMatic writes on how advertisers are looking at platforms and partnerships to deliver new value

NATIVE CONTENT Nov 27, 2023 9:25 AM

Prabhvir Sahmey, Senior Director at Samsung Ads India, writes about how OEMs can help marketers address multiple challenges such as viewership fragmentation and discoverability issues

NATIVE CONTENT Nov 16, 2023 9:59 AM

HT Media platforms transformed, enveloping the print and digital editions of Hindustan Times in an immersive shade of blue

NATIVE CONTENT Nov 15, 2023 1:43 PM

Kohler’s ‘Bold Look’ campaign has delivered more than 15 million impressions to known Kohler website visitors on Samsung TV Plus

NATIVE CONTENT Nov 8, 2023 9:20 AM

The expansion of news to FAST (free, ad-supported streaming television) is a win-win for viewers, publishers and advertisers alike

NATIVE CONTENT Nov 1, 2023 9:26 AM

The store staff at Reliance digital will now take on the role of your “Tech Dost” to empower and urge consumers to overcome any tech fears and make the most of what technology has to offer

NATIVE CONTENT Oct 30, 2023 10:05 AM

Expansion of the Amazon Ads on-box advertising represents new opportunities for brands in India to engage with customers

NATIVE CONTENT Oct 30, 2023 8:50 AM

Brands across Handset, Commercial Vehicles, UPI, Electric Vehicles categories witness a massive surge across key brand KPIs

NATIVE CONTENT Oct 26, 2023 11:20 AM

After a record viewership and seamless brand integration in Season 7, the scene is poised for a thrilling Season 8

NATIVE CONTENT Oct 23, 2023 1:05 PM

For brands positioned around sustainability, this is a specialised practice to design communication strategy, including creatives, web assets, social media presence and performance

NATIVE CONTENT Oct 20, 2023 4:46 PM

The brand has teamed up with Scoopwhoop to create a vox pop-style video

NATIVE CONTENT Oct 18, 2023 2:06 PM

Himalaya Neem face wash gets unduplicated reach with exceptional Click Through rates as Motivator and Vserv AudiencePro join hands

NATIVE CONTENT Oct 17, 2023 11:22 AM

The latest season of Ultimate Sports Quiz will stream on JioCinema and air on Sports18 Network from November 29 onwards

NATIVE CONTENT Oct 17, 2023 9:48 AM

While the programmatic CTV market is set to boom over the forthcoming years, Its long-term success, however, hinges on it being used efficiently

NATIVE CONTENT Oct 9, 2023 8:58 AM

The success of Albert Lepcha's first original single 'Mere Soneya' cements Sa Re Ga Ma Pa's legacy as the ultimate launch pad for future music icons

NATIVE CONTENT Oct 6, 2023 11:20 AM

ShareChat and Moj City Connects Kolkata saw industry leaders charting the future of regional short-form content and language-first communication

NATIVE CONTENT Sep 28, 2023 5:06 PM

With this season alone recording an astounding 100 million+ unique viewers, NBA has firmly anchored itself as the 'fastest growing global sports league' in the country

NATIVE CONTENT Sep 27, 2023 3:58 PM

In the year of Cricket viewership on HD reaching a matchless scale, the festive World Cup promises unparalleled brand and business impact for advertisers

NATIVE CONTENT Sep 20, 2023 4:12 PM

Energetic exterior, Xtra spacious and comfortable interior, technologically advanced, eco-friendly powertrain and robust & reliable safety, EXTER has everything to make outside more exciting

NATIVE CONTENT Sep 18, 2023 2:07 PM

2023 broke all viewership records on TV delivering a tournament reach of over 500 million viewers and a 34% increase in TVR compared to 2022, as per BARC

NATIVE CONTENT Sep 12, 2023 6:45 PM

The alliance brings one-of-a-kind technology and programmatic-enabled gaming inventory solutions to the Indian market

NATIVE CONTENT Sep 11, 2023 10:51 AM

Powered by e4m, this initiative underscores the significance of regional languages in India's digital landscape

NATIVE CONTENT Aug 31, 2023 1:52 PM

Disney+ Hotstar has announced free viewing of the two tournaments for all mobile users, this will prove to be a game changer

NATIVE CONTENT Aug 14, 2023 3:00 PM

During the Chennai chapter of City Connects hosted by ShareChat and Moj, industry leaders spoke on revolutionizing the digital landscape to empower brands in engaging India's language-first user base

NATIVE CONTENT Aug 14, 2023 11:34 AM

The platform is offering free viewing, innovative formats & targeting options

NATIVE CONTENT Aug 3, 2023 1:08 PM

Dabur Odonil and Vserv AudiencePro have joined forces to deliver an engaging OTT campaign, reaching niche audiences with remarkable results

NATIVE CONTENT Aug 3, 2023 11:22 AM

The event, powered by e4m, will focus on bringing to the fore how ShareChat and Moj can be leveraged to effectively tap into the demographic of Bharat and young India

NATIVE CONTENT Aug 1, 2023 11:34 AM

ShareChat and Moj’s City Connects-Ahmedabad saw experts sharing insights on how changing behaviour of young Indian audiences can be captivated with personalisation, short-form content and more

NATIVE CONTENT Jul 28, 2023 7:22 PM

During a panel discussion, experts discussed how linear TV remains a potent asset for new and emerging D2C brands

NATIVE CONTENT Jul 28, 2023 6:52 PM

Leveraging the power of Connected TV targeting, brands have the potential to make their mark and engage with customers like never before

NATIVE CONTENT Jul 26, 2023 12:02 PM

Interactive Avenues Co-founder and CEO Amardeep Singh shares strategies to connect with digital-first audiences, the rise of OTT and more

NATIVE CONTENT Jul 12, 2023 1:59 PM

This strategic partnership will provide ILH's Diamond Members a unique opportunity to publish two podcast episodes per week

NATIVE CONTENT Jul 11, 2023 4:16 PM

Rohit Verma, Infomo’s Global Chief of Strategy & New Initiatives, on the main strengths of the ad tech company, its AI and ML offerings and more

NATIVE CONTENT Jul 10, 2023 4:59 PM

With this offer, the reach and viewership of the bilateral series is expected to touch new heights

NATIVE CONTENT Jul 4, 2023 11:15 AM

The campaign was kicked off with a video featuring former cricketer and Joyville's brand ambassador, Saurav Ganguly

NATIVE CONTENT Jun 22, 2023 2:40 PM

The second edition made waves on the digital front, establishing a fresh benchmark for style-based awards in the country

NATIVE CONTENT Jun 8, 2023 10:55 AM

Jos Alukkas' OTT campaign, powered by Vserv AudiencePro, achieves exceptional engagement with a 95% Video Completion Rate & 1% CTR surpassing industry benchmarks

NATIVE CONTENT Jun 6, 2023 10:19 AM

The show is all set to mark its return with a game-changing element 'a special chair'

NATIVE CONTENT Jun 5, 2023 2:22 PM

The channel offers viewers a large library of English movies dubbed in Hindi, spanning various genres such as action, adventure-fantasy, animation, horror, sci-fi, and superhero movies

NATIVE CONTENT May 30, 2023 1:34 PM

The TOI Trust Index survey conducted by Nielsen rated TOI at 77.6, Twitter at 60.7 and BBC World News at 56.5

NATIVE CONTENT May 18, 2023 10:45 AM

Some tips to assist you in selecting an excellent captain and vice-captain for your dream team

NATIVE CONTENT May 17, 2023 1:55 PM

The 40-minute TV show named ‘Modicare - 25 Saal Bemisaal - Living the Modi way!’ highlighted the journey and success of Modicare Limited over the past 25 years

NATIVE CONTENT May 9, 2023 8:59 AM

‘Chunav Kranti Express’, the never seen before political show, helped viewers gauge the political agendas of their leaders in the poll-bound state

NATIVE CONTENT May 3, 2023 9:03 AM

The ‘Jaago Re’ campaign was aimed at raising awareness about protecting the environment and making the planet a better place for future generations

NATIVE CONTENT Apr 27, 2023 9:03 AM

Vserv AudiencePro platform delivers 5x CTR on Meta and achieves unduplicated reach across multiple channels for the Bajaj Almond Drops Serum launch campaign

NATIVE CONTENT Apr 25, 2023 11:45 AM

Red FM has introduced another season of ‘Poila Baithak’ to mark the beginning of the Bengali New Year

NATIVE CONTENT Apr 21, 2023 9:14 AM

Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India, talks about Bayer Health’s journey over the years, and more

NATIVE CONTENT Apr 13, 2023 9:19 AM

BARC data rubbishes claims about TV viewership declining as the opening match of IPL 2023 shows high growth across reach, ratings, engagement and consumption

NATIVE CONTENT Apr 11, 2023 7:19 PM

The style fiesta turned up the heat on the pink carpet and the internet alike

NATIVE CONTENT Apr 11, 2023 10:00 AM

Sheena Kapoor, Head Marketing, Corporate Comm & CSR-ICICI Lombard on the brand’s approach towards advertising and how TV news gives brands access to consumers

NATIVE CONTENT Apr 10, 2023 9:02 AM