AI in Marketing Trends
This cluster explores the evolving role of AI in marketing, highlighting the balance between automation and human insight, the transformation of advertising strategies, and the emergence of trusted voices in B2B marketing. It also discusses the implications of these trends for brands and consumers.
Rise of AI in Marketing
AI is increasingly being integrated into marketing strategies, transforming how brands engage with consumers.
Balancing Autonomy and Insight
Marketers are focusing on balancing AI autonomy with human insight to enhance customer experiences.
Shift from Search to AI
There is a significant shift from traditional search methods to AI-driven marketing strategies.
Trusted Voices in B2B
The rise of trusted voices in B2B marketing is reshaping how brands communicate their value propositions.
Impact of AI on Advertising
AI shopping agents are transforming the advertising landscape, leading to more personalized consumer interactions.
Agents of the AI Era
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise