HP awards global media business to Publicis Media
The account is valued at an estimated $250 million, according to reports
18 Jun 2026 · 11:24 AMHP Media Business Award
HP has awarded its global media business to Publicis Media, marking a significant shift in its advertising strategy. This partnership aims to enhance HP's media presence and streamline its marketing efforts across various platforms.
Company
Top Insights
Shift to Digital Media
Companies are increasingly shifting their media business to digital-first agencies to enhance their online presence.
Partnerships in Advertising
Strategic partnerships between brands and media agencies are becoming more common to leverage expertise and resources.
Focus on Integrated Marketing
Brands are focusing on integrated marketing strategies that combine traditional and digital media for better reach.
Increased Investment in Media
Companies are increasing their investments in media to adapt to changing consumer behaviors and preferences.
Data-Driven Advertising
There is a growing emphasis on data-driven advertising strategies to optimize campaign performance.
Timeline
01 Oct 2023
HP Awards Media Business
HP officially awards its global media business to Publicis Media.
15 Oct 2023
Publicis Media Begins Operations
Publicis Media begins managing HP's media strategy and operations.
People & Companies
HP
Publicis Media
Frequently Asked Questions
The partnership involves Publicis Media managing HP's global media business to enhance its advertising strategy.
HP aims to streamline its marketing efforts and improve its media presence through this strategic partnership.
HP expects to achieve better reach and engagement through integrated marketing strategies and data-driven approaches.
This move signifies a shift towards more digital-focused advertising strategies in response to changing consumer behaviors.
The key players are HP and Publicis Media, with Publicis Media taking charge of HP's global media operations.
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