TBWA\ bags Yatra.com; account size pegged at Rs 15-20 crores
Amidst existing rumours of Rediffusion retaining the creative mandate for Yatra.com, the news of TBWA\ becoming the new creative partner for the travel portal has come in. According to senior sources in the industry, TBWA\ has replaced the incumbent agency to pocket the business pegged in the region of Rs 15-20 crores.
Amidst existing rumours of Rediffusion retaining the creative mandate for Yatra.com, the news of TBWA\ becoming the new creative partner for the travel portal has come in. According to senior sources in the industry, TBWA\ has replaced the incumbent agency to pocket the business pegged in the region of Rs 15-20 crores.
Yatra.com had appointed Rediffusion Y&R as its creative agency in the year 2009 while Leo Burnett was the official agency on board in the year 2007.
The online travel company entered the market in August 2006. It had initially appointed Everest Brand Solutions as its creative agency, and Mudra's media agency, Optimum Media Solutions (which was re-christened Mudra Connext), handled its media duties.
Yatra Online Pvt. Ltd. is a travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5000 large cities and small rural areas around the globe. Yatra.com acts as a complete tour planner for travelers and is a one-stop shop for every travel need.
