Account-Movement
The Chinese Smartphone manufacturers' new India CEO on being committed to the Indian market with new products in the pipeline
Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore
The signage has been installed at Ambience Mall, Vasant Kunj, Delhi.
Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely
The account will be managed and supervised from the MediaCom Gurgaon office.
Initiative's Mumbai office will manage the account. The account was earlier held by OMD India.
Varun Channa, Sr. VP and Managing Partner for JWT's business unit PO1 confirmed this development with exchange4media.
Mars Inc. chose MediaCom following a competitive pitch launched after the brand reviewed its media account in January.
Taproot Dentsu will be responsible for Eureka Forbes’ brands across the categories of water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions
The account size is estimated to be Rs 400- 450 crore. The development was confirmed by highly placed sources in the industry.
Logicserve Digital won the account following a multi-agency pitch and will manage the creative strategy, social media, SEO and paid media for the brand
New wins include Anchor by Panasonic, Bajaj International, Google India, Bridgestone and Pediasure
Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.
Leo Burnett, a part of Publicis Groupe, will reportedly work as an additional agency along with Lowe Lintas which is already on board.
The pitch includes all media duties. The pitch was called a few weeks ago and is now in its last leg.
GlaxoSmithKline begins the process of reviewing its global media planning and buying business. In India, the account is managed by WPP’s leading agency Mindshare India.
Airtel, one of the leading telecom players in India, has retained its media duties with GroupM. The retention came in without Airtel calling for a pitch.
Liqvd Asia has bagged the complete digital advertising mandate for apparel brand Fruit Of The Loom according to highly placed sources
Lowe Lintas has bagged the account on the back of informal evaluations Xiaomi has done of multiple agencies to identify its communications partner.
Lee takes over the roles and responsibilities from Anuj Aggarwal who has moved to Canon Marketing Philippines as the Vice President.
The Pajero account was won in a three-way contest between Lowe Lintas, R K Swamy and JWT; the agency won Flipkart and FreeCharge last month
The win comes on the back of a multi-agency pitch. The account is estimated to be upwards of Rs 20 crore and will be handled out of the Havas Media Mumbai office
Carat Media will design and implement an integrated communication plan to take brand Shaze to the next level. The account will be handled out of the agency's Mumbai office
The win comes on the back of a multi-agency pitch. The account is estimated to be upwards of Rs 30 crore. Havas Media India has recently retained the MTS India media business
Havas Media Group India has yet again retained MTS India's integrated media business following a multi-agency pitch, which included all the top agencies
Thotmos Consulting has been assigned the festive TVC work, while Rubecon has won the mandate for handling the print part of the festive work. The wins come on the back of a pitch process that involved five agencies in all
The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme
Lowe Lintas fended off competition from six other agencies that were in the fray for the account before it was chosen. The agency has rolled out a youth-oriented launch campaign for the online platform for recharge, utility payments
The financial inclusion programme of the Govt is being formally launched tomorrow. RK Swamy BBDO is charged with developing a fully integrated creative and media communication package
The account was won on the back of a multi-agency pitch. Platinum Media's Kolkata office will be handling the account. The win comes close on the heels of the Senco Gold & Diamonds account
Raymond Group has awarded the creative duties of its lifestyle brand, ColorPlus, to Alok Nanda & Company. ColorPlus has chalked out an aggressive marketing and expansion strategy over the coming years
Dish TV has decided to consolidate its ATL & digital business for a more seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL & digital business have been handed over to them
"Godfather is a fast growing, challenging brand competing in a category where some of the world's iconic brands like Heineken, Carlsberg and Budweiser are major players," says Manish Bhatt, Founder Director, Scarecrow Communications
The agency has already been working with BenQ for the last three years on brand strategy and marketing communication, and now will handle the creative duties
"We evaluated Vizeum on a live brief and found their overall approach, passion and enthusiasm suitable for the future ambitions of BMW India," said Frank Schloeder, Marketing Director, BMW India, on awarding the business to Vizeum
Confirming the news to exchange4media, Rajul Kulshreshtha, Co-founder, Xposure said, "The competition was a direct one with GroupM's Maxus"
Infectious has been signed on as the communications partner for Elkoha, the LED lighting brand of Tamura Elcomponics Technologies, an Indo-Japanese joint venture between Elcomponics India and Tamura Group, Japan
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
This mandate covers mainline and digital requirements of all the brand campaigns in India. The account will be handled from Allied Media's Delhi office. The win comes on the back of a multi-agency pitch
10 Minutes to 1 bagged the account with the mandate involving direction, filming & creation of a concept film revolving around IOFW and also the website conceptualisation, designing & development for the same
The win includes GSK's Horlicks & all Horlicks variants. PHD won the competitive pitch following the decision to consolidate all of Horlicks' digital business into one media partner earlier this year
The win comes on the back of a multi-agency pitch. The mandate for Havas Media includes digital strategy, planning, design and execution as BW|Businessworld digitally revamps and grows
The agency will be taking forward the globally integrated campaign for the re-launch of Premier, HSBC’s premium financial services product. The agency’s Mumbai office will handle the account
With India being a focus market globally, Tupperware was on the lookout for a partner agency to deliver not just creative excellence, but business solutions as well. It was here that Linen emerged as the agency of choice
Industry sources have confirmed the news to exchange4media. The win comes close on the heels of the Microsoft win. Maxus is the incumbent agency on the account for the media biz, Lintas & DDB Mudra Group handled the outdoor duties
Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account
Carat Media will be handling all the duties for General Motors, including digital and outdoor. Madison Media is the incumbent agency on the account
The account was won following a multi-agency pitch. Rediffusion Y&R has worked closely with Tata Motors to launch a nation-wide campaign to showcase the new Revotron engine as a prelude to the launch of its new cars Zest and Bolt
MediaCom India has won the media mandate for Roche Diagnostics India following a multi-agency pitch. The agency will handle all traditional & digital media for the company & its flagship brand, Accu-Chek
Maxus has won the media planning duties of askme.com & askmebazaar.com. AskMe is being launched as a next generation mobile app across local search, marketplace, classified & deals
As part of a global pitch, British Airways has chosen Carat for its media agency alignment. A high voltage media campaign is also scheduled to go on-air soon and Carat is already working on the plans
JWT will handle Naturals' marketing campaigns across TV, print and online. The social media campaigns will also be managed by JWT's digital arm
iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch
iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch
The win comes on the back of a multi-agency pitch. Quasar has won the digital duties across social media strategy & management, search engine optimisation, media planning & buying, and online reputation management
The account was won following a multi-agency pitch that included top agencies of the country. Scarecrow's Mumbai branch will be handling the account
This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be handled out of Vizeum’s Delhi office under the leadership of Anirban Malakar
The win comes close on the heels of the account acquisition of Jet Airways and Allied Blenders & Distillers. The business will be handled out of the agency's Mumbai office under the leadership of Samarjit Rajkumar
The win comes close on the heels of the account acquisition of Jet Airways and Allied Blenders & Distillers. The business will be handled out of the agency’s Mumbai office under the leadership of Samarjit Rajkumar
Some of the company's products/ platforms that will be handled by LinTeractive, include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com
The real estate portal is set to make headway in advertising soon with GroupM's media agency Mindshare doing extensive media planning and buying for the same
The win comes close on the heels of the Jet Airways win last week. The account was won on the back of a multi-agency pitch, which the client had initiated two months ago
The account will be handled from Grey India's Delhi office. Meanwhile, Grey Bangalore has brought on board Mark Flory as the new Art Head & Senior Creative Director
Medimix, India’s heritage brands has appointed Metal Communication - Mumbai Branch as creative AOR. Metal will provide brand positioning & advertising support for brand.
Vizeum will play a vital role in Jet Airways' consumer connect initiatives. The business will be handled under the leadership of Samarjit Rajkumar, Senior VP, out of the agency's Mumbai office
The size of the account is estimated at over Rs 150 crore. McCann's Tag was handling the mobile handset business before, while JWT was handling the other two businesses
The win comes on the back of a multi-agency pitch. The fragrance house has aggressive growth plans as it seeks to establish itself in the global arena
Maharashtra Tourism Development Corp chose Manhattan as one of the agencies to handle the account following a public tender & subsequent multi-agency pitch
Dentsu Marcom has been assigned the creative duties of SpiceJet. The win comes on the back of a multi-agency pitch
The win comes on the back of a month long multi-agency pitch. Thought Blurb has been assigned the task to enhance the overall Viviana brand experience using progressive creative intelligence
Following a 17-year stint with Leo Burnett and over 30 years of working in advertising, Sridhar has decided to take the leap to reinvent himself and pursue other interests
The win comes following a recently concluded multi-agency pitch that saw the participation of Madison Communications, Maxus and incumbent agency Disha Advertising
Resultrix, a part of the ZenithOptimedia Group, is touted to handle the search marketing business for Airtel.in, confirm highly placed sources
ZO has bagged the digital mandate for one India's largest telecom brands, confirm highly placed sources. Madison Media handles the media duties, while JWT & Taproot India handle the creative duties
Kumar has rejoined Star, where he will be overlooking sales for News24 and E24, confirm industry sources
The brand has also introduced new categories under Royale Play, which McCann will handle. Contract Advertising & Ogilvy India also handle the creative duties for the account
Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis
The win comes on the back of a multi-agency pitch that took place in January in Delhi. Lodestar UM is the incumbent agency on the account
The win comes on the back of a multi-agency pitch that took place in New Delhi. DDB Mudra was the incumbent agency on the account
As part of the global alignment, BBH India has been tasked with the development of communication for the iconic scooter brand to position it as a lifestyle product in the Indian market
The relationship begins with immediate effect and will be handled by MEC's Gurgaon office. GoDaddy has identified India as a priority market for its global expansion
Dentsu Communications has bagged the creative duties of Emerald Haven Realty, the housing business of the TVS Group. The win comes on the back of a multi-agency pitch
Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago
The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative pitch in January. The account was earlier handled by FCB Ulka
While the fashion e-tailer has been working with creative shops on project basis so far, there was no incumbent agency on retainership before it roped in Lowe Lintas
Leo Burnett India will also handle the duties of an upcoming, yet to be named waterpark brand. The win comes on the back of a largemulti-agency pitch that took place this week
Following a multi-agency pitch, Hamdard chose JWT Mindset. The pitch saw participation of four more agencies besides JWT Mindset
Water Brand Consulting will handle creative & media duties for the company's new offerings. The agency will be launching the brand's offerings across India through different media channels & other innovations
Maxus has previously handled three campaigns in India for the International Cricket Council, including the ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012 & ICC Champions Trophy England & Wales 2013
BBH India is Viber's first creative agency & will be in-charge of developing the brand architecture & positioning. The agency will also roll out engagement modules across traditional & new age platforms
RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website
The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi
Mandate will be working on invigorating the creative course for a bouquet of news and content portal brands of Dainik Bhaskar Digital
BBH India will be in-charge of creating India-specific communication for Magnum based on its global communication mix. This includes work on engagement platforms that includes social media & retail touch points
The account size of the online fashion brand is estimated to be upwards of Rs 50 crore annually
The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months
The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports
iContract will handle the complete digital marketing & social media portfolio of Wills Lifestyle. The win comes on the back of a multi-agency pitch
The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election
Social Wavelength won the Raymond account on the back of a multi-agency pitch. The agency will help the brand in effective consumer engagement on digital platforms
The win comes on the back of a multi-agency pitch. Creativeland will craft a fresh brand & digital strategy for Mercedes-Benz in conjunction with the team at the automobile major
The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India's Gurgaon and Mumbai offices. This is Cheil's first win in Mumbai
Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore
Law & Kenneth won the account post an extensive multi-agency pitch process. The agency's Mumbai office will handle the account
The win comes on the back of a highly contested multi-agency pitch & will be handled out of Contract’s Bangalore office. The agency will be managing the business across all spheres
The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news
The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore
Contract will be putting together a 360-degree campaign for UTI MF across TV, print, radio, out-of-home and digital that will herald 50 years of the UTI MF brand
The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business
The win comes close on the heels of Bang in the Middle's appointment as the communication partner for online home store
The win comes post a competitive pitch process. This follows the appointment of Havas Worldwide as the Group’s global brand positioning & advertising agency in Q4 of 2013
The win comes post a multi-agency pitch in Kolkata that saw the participation of Mindshare, Dentsu & the incumbent agency Havas. Lafarge's media spend is estimated to be sizeable
Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly
The agency has started work on creating conversation around the online home store, leveraging both online and offline communication media
The agency has already been serving the Western Railway for the last eight years and has now bagged West Central Railway, Jabalpur
The win comes on the back of a multi-agency pitch process. The mandate is to create an overall online presence for the brand, with a strong focus on creating engagement via social media
The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz
RB has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners. In India, IPG Mediabrands has been appointed the company’s media partner
Motivator already handles the display, SEO, social, mobile & performance marketing mandates of Quick Heal. The estimated size of the account is around Rs 20 cr-Rs 22 cr
JWT will assume a leadership position over all Puma advertising and creative on a global basis. The agency will develop a fast-moving creative process poised to capitalise on culturally relevant sporting moments
The account includes Mahakosh, Sunrich & Ruchi Gold brands. The account will be handled by Maxus' Mumbai office and will be headed by Mangesh Korgaonkar
The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media
The account will be handled by Platinum Media in Delhi. The estimated media spend is in the range of Rs 30 crore. Mindshare is the incumbent agency
Ogilvy India is the incumbent agency for the well-known brand from Yum Restaurants umbrella
Promoted by Viacom18, Vh1 Supersonic is a five-day music concert which will be held at Goa's Candolim Beach from Dec 26 to Dec 30, 2013
Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency
The agency will provide integrated solutions, including marketing, advertising, BTL and ATL engagements, & digital marketing for the Chennai-based jewellery brand
The optical company has awarded its media duties to Motivator Bangalore. The estimated ac size is Rs 15 cr plus. The incumbent agency on the ac is Starcom MediaVest
The health insurance category is a challenging & fast growing category, where disruptive thinking will be necessary to carve a place for Cigna TTK, says Shiv Sethuraman, CEO, TBWA\India
The review is said to include traditional as well digital media duties, confirm industry insiders. ZenithOptimedia is handling the brand’s media duties in India currently
The pitch is in the initial stages; it is taking place in Bengaluru. BBH India is handling the duties for the brand currently
As part of the mandate, the agency will develop & handle strategic communications for the brand, starting with the launch of the campaign, ‘Storie di Stile’
iContract, which won the multi-agency pitch, will drive the integrated digital business for Slice. The win also formally signals the opening of the agency’s Delhi office
Mindshare won the multi-million dollar account post a multi-agency pitch. The account will be serviced out of the company's global marketing office in London
The wins mark the completion of a four-month long multi-agency selection process that included some of the major agencies. The account is pegged at approx Rs 10 cr
Contract's mandate will cover all of Sugar Free's sub-brands – Gold, Natura, Herbvia & Sugar Free D'lite. The agency will start working on the account from Jan 2014 onwards
Close on the heels of the Bajaj Electricals win, Soho Square has now been appointed brand custodian by Prism Cement
Last date for sending applications is December 9, 2013. The size of the business could not be ascertained at the time of filing the report, but it is believed to be substantial
The agency will be responsible for formulating & executing all corporate communications activities for both the organisations, including content creation & media management
Isobar's mandate is to handle 360-degree digital communication for the brand. The account will be handled out of the agency's Delhi branch. The win follows a multi-agency pitch
This win comes on the back of a multi-agency pitch. Apart from the fan portfolio, the agency will handle communication for kitchen & domestic appliances as well
The win follows a multi-agency pitch process. Carat will create an image projection campaign, projecting the Indian Navy as an attractive career option
The business will be handled out of Carat’s Mumbai office. The agency has been working with SCA for the last one year to firm up the launch strategies of its brands in India
Infectious has been entrusted with branding, identity, packaging and communication for the pest repellant brand
The ac size is estimated to be between Rs 70 cr and Rs 80 cr. The agency is familiar with the company as it had handled its creative biz before the duties were consolidated with Orchard Advertising
The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major
The win comes on the back of a multi-agency pitch. Everest's Delhi office has already started working on a 360 degree campaign for the Group's dairy brands
HMSI has appointed Dentsu Digital to develop a complete digital ecosystem for the brand. For Top Ramen, the mandate is to find a digital expression to the instant noodles brand's offline campaign
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