2-min video: "Brands need to think about internet through mobile"
Creating brand messaging and interacting with consumers through the mobile is much more complex, says Matt Blackborn of Starcom MediaVest Group
If the importance of Asia is known to brands now, there are certain countries which have an upper hand. China and India clearly emerge as winners due to their vast population and increasing purchasing power. JWT’s Tom Doctoroff speaks about why China plays a prominent role in the Asian market.
Likewise, Matt Blackborn of Starcom MediaVest Group shares how mobile phones will be the primary source of entertainment for Asians in the coming years. He adds that brands need to think about the internet through mobile and not through the traditional PCs or laptops.
Listen to what the two top leaders have to share…
