Authors
Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises
Shobhana Nair Oct 31, 2013 9:21 AM
Brands need to put pressure on media to start selling profiles and not vanilla demographics, say industry experts while speaking at ISA's Global CEO Conference in Mumbai
Shobhana Nair Oct 31, 2013 8:04 AM
Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises
Shobhana Nair Oct 30, 2013 6:51 PM
The Rupee at an all-time low, the dour economic crisis, the ad cap imbroglio - how are b'casters rising above these difficult situations & looking for growth opportunities?
Shobhana Nair Oct 23, 2013 8:44 AM
Movie mktg has undergone a major change in recent years. Filmmaker Sidhwani shares his views on content playing a crucial role in mktg small films that have no star value
Shobhana Nair Oct 23, 2013 8:01 AM
ISA Member & Independent Director, Birla Sun Life Asset Management, Patel says that if you give great performance at a good price, you will never fall short of customers
Shobhana Nair Oct 17, 2013 8:17 AM
2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment
Shobhana Nair Oct 11, 2013 10:03 AM
2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment
Shobhana Nair Oct 11, 2013 8:36 AM
Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara
Shobhana Nair Sep 4, 2013 9:43 AM
Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries
Shobhana Nair Aug 28, 2013 8:49 AM
We bring to you the bigwigs of the media industry who are responsible for bringing in the monies. Here are the leaders who spearhead ad sales revenue function of India’s media giants...
Shobhana Nair May 29, 2013 7:36 PM
e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!
Shobhana Nair Apr 6, 2013 4:50 AM
e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!
Shobhana Nair Apr 6, 2013 1:00 AM
Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets
Shobhana Nair Apr 5, 2013 10:56 PM
Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets
Shobhana Nair Apr 5, 2013 10:56 PM
Speaking at Goafest 2013, BCCL’s President remarks that advertising on TV is now limited to the 30-sec ad & this is not conducive to great advtg
Shobhana Nair Apr 5, 2013 9:11 PM
Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?
Shobhana Nair Apr 5, 2013 5:20 AM
Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?
Shobhana Nair Apr 5, 2013 5:16 AM
After locking 80% inventories, Multi Screen Media has hiked the rates from Rs 4.25 lakh per 10 seconds to Rs 4.75 lakh per 10 seconds. IPL 6 kick-starts from April 3
Shobhana Nair Mar 26, 2013 7:55 PM
With almost a week to go for IPL Season 6 to commence, industry sources tell us that a big deal has been cracked between Star India and BCCI
Shobhana Nair Mar 26, 2013 7:46 AM
Melanie Howard, Co-Founder & Chair of Future Foundation shares how brands can tap the middle-class women shoppers in Asia
Shobhana Nair Mar 9, 2013 9:10 PM
Creating brand messaging and interacting with consumers through the mobile is much more complex, says Matt Blackborn of Starcom MediaVest Group
Shobhana Nair Mar 9, 2013 8:44 PM
The first Global Chief Executive to be sitting out of India, Vikram Sakhuja heads Maxus, but how does he manage his operational work? Find out…
Shobhana Nair Mar 9, 2013 8:12 PM
Kevin Vaz will now be Biz Head of English channels & Jalsha. Amit Chopra will take over Vaz’s role of Network Sales Head for the entire STAR Network
Shobhana Nair Mar 8, 2013 7:11 PM
“Our business is not only an art but also a science with traditional people. This balance is very good,” shares the CEO of WPP
Shobhana Nair Mar 8, 2013 7:04 PM
Mindshare has been adjudged ‘Network of the Year’. The agency also won awards for work done for Kissanpur, Slice, and Axe Shower Gel
Shobhana Nair Mar 7, 2013 7:27 PM
With 30% of the population in the middle class segment and growing, brands are vying for a share of this lucrative pie, says the VP - Media, Unilever
Shobhana Nair Mar 6, 2013 8:15 PM
Bloomberg seeks much more than profits, says the CEO of Bloomberg Media Group, adding that focus is on providing a level of qualitative content
Shobhana Nair Mar 6, 2013 6:18 PM
Mindshare has been adjudged ‘Network of the Year’. The agency also won awards for work done for Kissanpur, Slice, and Axe Shower Gel
Shobhana Nair Mar 6, 2013 6:13 PM
There can’t be a singular globalised media strategy to talk to consumers. Ideas need to be activated on the ground, says Global Chief Executive of Maxus
Shobhana Nair Mar 6, 2013 3:14 AM
MNCs are now focussing on grabbing a share of the Asian market pie as the region accounts for more than 60% of the world's population
Shobhana Nair Mar 6, 2013 1:05 AM
The awards night will be held tonight at Sentosa, Singapore. Mindshare has the maximum number of nominations
Shobhana Nair Mar 5, 2013 6:55 PM
WPP’s Sir Martin Sorrell, Bloomberg’s Andy Lack, JWT’s Tom Doctoroff, Unilever’s Rahul Welde & Maxus’ Vikram Sakhuja are among 47 key speakers
Shobhana Nair Mar 4, 2013 8:38 PM
Indian TV networks are increasingly looking to monetise their offerings in international markets. Here is a look at the risks & challenges…
Shobhana Nair Feb 27, 2013 8:34 PM
In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth
Shobhana Nair Feb 25, 2013 9:08 PM
The CEO & MD of HUL talks about dealing with change. He shares how the company has managed to stay ahead of times by observing trends
Shobhana Nair Feb 15, 2013 7:49 PM
The joint venture between BCCL and MNDIL has gone kaput. Now, Times Television Network will be distributed through TheOneAlliance
Shobhana Nair Feb 8, 2013 7:13 PM
Even in the digital age, magazines mean serious business for media planners & advertisers; but the genre must adapt itself for screenagers
Shobhana Nair Feb 6, 2013 7:06 PM
M&E slipped to the tenth position in the top PE sectors of 2012. It held 8th position in 2011, acc to ranking by Grant Thornton
Shobhana Nair Feb 5, 2013 7:17 PM
Ipsos held its first global conference in India after acquiring Synovate in 2011. The conference was attended by Global CEOs of 86 countries
Shobhana Nair Feb 5, 2013 5:06 AM
As the industry gears to the ratings release on December 19, exchange4media takes a quick look on how the past 10 weeks, with no ratings, have been
Shobhana Nair Dec 18, 2012 9:03 PM
In a bid to attract early sponsors, Multi Screen Media has slashed IPL ad rates
Shobhana Nair Dec 6, 2012 7:38 PM
Digitisation in the four metros, pushing FM phase III, revival of Prasar Bharti during her tenure…the list of Soni’s relentless work is long
Shobhana Nair Nov 30, 2012 7:11 PM
We didn’t have good distribution, marketing or content all at once. Now, everything will come together, says Jehangir Pocha of NewsX
Shobhana Nair Nov 30, 2012 6:58 AM
The cover design by DDB Mudra’s Mishra, featuring eight ‘cutting chais’, fits IMPACT’s 8th anniversary theme of ‘The Age of Personalisation’
Shobhana Nair Nov 21, 2012 7:06 PM
Mishra’s cover design, featuring eight ‘cutting chais’ offering eight different flavours, fits IMPACT’s 8th Anniv theme of ‘The Age of Personalisation’
Shobhana Nair Nov 20, 2012 6:10 PM
