Shobhana Nair
editor@exchange4media.com
@Shobhana Nair
Authors
"Experiment, anticipate future, innovate, collaborate to survive in a VUCA world"
Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises
There is need to move from buying reach to buying impact, say experts
Brands need to put pressure on media to start selling profiles and not vanilla demographics, say industry experts while speaking at ISA's Global CEO Conference in Mumbai
“Experiment, anticipate future, innovate, collaborate to survive in a VUCA world”
Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises
Broadcasters find opportunities in today's VUCA world
The Rupee at an all-time low, the dour economic crisis, the ad cap imbroglio - how are b'casters rising above these difficult situations & looking for growth opportunities?
Video: Content is a challenge in movie marketing - Ritesh Sidhwani
Movie mktg has undergone a major change in recent years. Filmmaker Sidhwani shares his views on content playing a crucial role in mktg small films that have no star value
Beat the VUCA world with innovation and value: Bharat Patel
ISA Member & Independent Director, Birla Sun Life Asset Management, Patel says that if you give great performance at a good price, you will never fall short of customers
Every crisis is an opportunity as it brings the best out of us: HUL's Hemant Bakshi
2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment
Every crisis is an opportunity as it brings the best out of us: HUL's Hemant Bakshi
2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment
Industry leaders decode 'What Youth Want'
Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara
Mobile can help reach 700 mn to 800 mn people in India: Hemant Bakshi
Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries
Top money makers of the Indian media world
We bring to you the bigwigs of the media industry who are responsible for bringing in the monies. Here are the leaders who spearhead ad sales revenue function of India’s media giants...
Who will be the ‘Agency of the Year’ @Goafest?: Goafest 2013
e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!
Who will be the ‘Agency of the Year’ @Goafest?: Goafest 2013
e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!
If you want to be cute, be very cute: Arundhati Bhattacharya : Goafest 2013
Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets
If you want to be cute, be very cute: Arundhati Bhattacharya : Goafest 2013
Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets
There is life beyond 30-second TVCs: Arunabh Das Sharma : Goafest 2013
Speaking at Goafest 2013, BCCL’s President remarks that advertising on TV is now limited to the 30-sec ad & this is not conducive to great advtg
Buzz around media agencies: Goafest 2013
Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?
Buzz around media agencies: Goafest 2013
Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?
MSM increases ad rates for spot buys for IPL 6
After locking 80% inventories, Multi Screen Media has hiked the rates from Rs 4.25 lakh per 10 seconds to Rs 4.75 lakh per 10 seconds. IPL 6 kick-starts from April 3
Star Plus comes on board as ‘On-ground Associate Sponsor’ for IPL 6
With almost a week to go for IPL Season 6 to commence, industry sources tell us that a big deal has been cracked between Star India and BCCI
2-min video: "Use technology to engage women shoppers"
Melanie Howard, Co-Founder & Chair of Future Foundation shares how brands can tap the middle-class women shoppers in Asia
2-min video: "Brands need to think about internet through mobile"
Creating brand messaging and interacting with consumers through the mobile is much more complex, says Matt Blackborn of Starcom MediaVest Group
2-min video: Physical HQ is an archaic concept: Vikram Sakhuja
The first Global Chief Executive to be sitting out of India, Vikram Sakhuja heads Maxus, but how does he manage his operational work? Find out…
STAR Network reshuffles top ad sales management
Kevin Vaz will now be Biz Head of English channels & Jalsha. Amit Chopra will take over Vaz’s role of Network Sales Head for the entire STAR Network
We all are ‘Mad Men’ but we are also ‘Math Men’: Sir Martin Sorrell
“Our business is not only an art but also a science with traditional people. This balance is very good,” shares the CEO of WPP
Mindshare leads India wins at Festival of Media Asia Awards
Mindshare has been adjudged ‘Network of the Year’. The agency also won awards for work done for Kissanpur, Slice, and Axe Shower Gel
Middle-class consumers give more opportunities: Rahul Welde
With 30% of the population in the middle class segment and growing, brands are vying for a share of this lucrative pie, says the VP - Media, Unilever
Bloomberg is not focused on just profits: Andrew Lack
Bloomberg seeks much more than profits, says the CEO of Bloomberg Media Group, adding that focus is on providing a level of qualitative content
Mindshare leads India wins at Festival of Media Asia Awards 2013
Mindshare has been adjudged ‘Network of the Year’. The agency also won awards for work done for Kissanpur, Slice, and Axe Shower Gel
Location of agencies has ceased to matter: Vikram Sakhuja
There can’t be a singular globalised media strategy to talk to consumers. Ideas need to be activated on the ground, says Global Chief Executive of Maxus
‘Target Asia’ is the new global mantra
MNCs are now focussing on grabbing a share of the Asian market pie as the region accounts for more than 60% of the world's population
India in the spotlight with 30 nominations at Festival of Media Asia
The awards night will be held tonight at Sentosa, Singapore. Mindshare has the maximum number of nominations
Festival of Media Asia gets underway today
WPP’s Sir Martin Sorrell, Bloomberg’s Andy Lack, JWT’s Tom Doctoroff, Unilever’s Rahul Welde & Maxus’ Vikram Sakhuja are among 47 key speakers
Indian TV channels tap global markets for growth
Indian TV networks are increasingly looking to monetise their offerings in international markets. Here is a look at the risks & challenges…
In-cinema advertising catches advertiser eye
In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth
Embrace change, think of it like an opportunity: Nitin Paranjpe
The CEO & MD of HUL talks about dealing with change. He shares how the company has managed to stay ahead of times by observing trends
BCCL and Yogesh Radhakrishnan in a legal tussle
The joint venture between BCCL and MNDIL has gone kaput. Now, Times Television Network will be distributed through TheOneAlliance
“Magazines have to be relevant to screenagers”
Even in the digital age, magazines mean serious business for media planners & advertisers; but the genre must adapt itself for screenagers
PE investment in media & entertainment declines in 2012, says report
M&E slipped to the tenth position in the top PE sectors of 2012. It held 8th position in 2011, acc to ranking by Grant Thornton
Global leaders meet at Ipsos
Ipsos held its first global conference in India after acquiring Synovate in 2011. The conference was attended by Global CEOs of 86 countries
Did industry miss TAM data?
As the industry gears to the ratings release on December 19, exchange4media takes a quick look on how the past 10 weeks, with no ratings, have been
IPL 6 eyes volume; ad rates cut by 10%
In a bid to attract early sponsors, Multi Screen Media has slashed IPL ad rates
Ambika Soni in the race to win IMPACT Person of the Year
Digitisation in the four metros, pushing FM phase III, revival of Prasar Bharti during her tenure…the list of Soni’s relentless work is long
“NewsX had everything but not at the same time”
We didn’t have good distribution, marketing or content all at once. Now, everything will come together, says Jehangir Pocha of NewsX
Pankaj Mishra wins IMPACT cover design contest
The cover design by DDB Mudra’s Mishra, featuring eight ‘cutting chais’, fits IMPACT’s 8th anniversary theme of ‘The Age of Personalisation’
DDB Mudra’s Pankaj Mishra wins IMPACT cover design contest
Mishra’s cover design, featuring eight ‘cutting chais’ offering eight different flavours, fits IMPACT’s 8th Anniv theme of ‘The Age of Personalisation’