7UP unveils summer campaign with Ranbir Kapoor & Rashmika Mandanna

7UP has launched its latest campaign with brand ambassadors Ranbir Kapoor and Rashmika Mandanna.

Echoing the vibrancy of 'Super Duper Refresher,' the latest campaign unveils two brand films.

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Speaking on the film, Shailja Joshi, Category Lead, Cola & Flavors, PepsiCo India, said, “Refreshment is the number 1 category driver in clear category, and we are committed to building 7UP as the ultimate refreshment partner for our consumers on every occasion. The campaign is a fresh take to highlight the refreshment that is packed in a 7UP. Our brand ambassadors, Rashmika Mandanna and Ranbir Kapoor, embody this essence with their infectious energy, perfectly complementing the brand. Through two different films with quirky narratives, we aim to captivate our diverse audience across India, ensuring they feel as refreshed and rejuvenated as we do and make 7UP their go-to beverage this season.”

Commenting on the campaign, brand ambassador Ranbir Kapoor said, “Being part of 7UP's new campaign films was truly exciting for me. I hope the audiences enjoy the new films as much as we enjoyed shooting them. Here’s bringing in the summer with a much-needed burst of super-duper refreshment with 7UP."

Speaking on the campaign, brand ambassador Rashmika Mandanna, said, “Shooting for 7UP films is always a breath of fresh air and pure excitement. After working with Ranbir on Animal, it was great collaborating with him again and the energy is fantastic with him on set. These two films, having high summer relevance, took the experience to a whole new level of fun. I'm eager for my fans to witness the refreshing magic on screen, inspiring them to grab a 7UP for their own refreshing experience."

The 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.