Abbott Nutrition account moves from RK Swamy BBDO to Draftfcb+Ulka Group

Abott Nutrition India has appointed Draftfcb+Ulka Group to handle its creative duties. The agency will be working on a holistic communication package encompassing mass media, doctor promotions, and digital the Abbott Nutrition range of products. RK Swamy BBDO was the incumbent agency. The estimated account size could not be ascertained, but is believed to be substantial.

Confirming the win, Kulvinder Ahluwalia, General Manager, Draftfcb+Ulka, commented, “We believe, with the growing concern on child nutrition, Abbott’s range of products are perfectly poised to provide discerning Indian mothers an international range of nutritional supplements. The brand communication will have to be seen not just as a mass media campaign, but our healthcare team’s expertise will be brought in to tailor powerful messages aimed at the key influencing groups.”

Abbott has a strong presence in India and its brands command tremendous equity in the market. In fact, the relationship between Draftfcb+Ulka Group and Abbott Pharma goes back a long way – 10 years to be precise. One of the high-points of this relationship was the successful implementation of a 360 degree campaign for Digene, which ensured effective message delivery across stakeholders. This programme also included strong doctor promotion campaigns, which helped in generating greater prescription support for the brand, helping Digene retain the position of the No. 1 prescribed antacid in India.

Abbott focuses on turning science into caring. For more than a century, Abbott Laboratories has been working to advance health care for people around the world. Founded in 1888 by a Chicago physician, Dr Wallace Calvin Abbott, Abbott Laboratories has evolved into a diversified health care company that discovers, develops, manufactures and markets innovative products and services. Products and services of Abbott span the continuum of care from prevention and diagnosis to treatment and cure.