advertising
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
e4m Staff Sep 1, 2025 11:17 AM
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
e4m Staff Nov 25, 2024 11:04 AM
VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024
NATIVE CONTENT Sep 20, 2024 12:10 PM
As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds
e4m Staff Sep 11, 2024 12:17 PM
As per earlier reports, the platform was to be launched in July but the date got pushed to August
Aalap Desai Sep 10, 2024 7:54 AM
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Shantomoy Ray Sep 9, 2024 8:54 AM
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
Nishant Pratap was earlier Executive Creative Director at Ogilvy India
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
Chehneet Kaur Sep 3, 2024 5:16 PM
The campaign is for the brand's foldable and fat-tyred e-cycle Doodle V3
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
e4m Staff Aug 31, 2024 8:21 AM
The new TVC is part of the brand’s ‘Walk. Walk. Walk. Walk with Walkaroo’ campaign
e4m Staff Aug 31, 2024 8:21 AM
DoubleVerify’s Media Quality Report for APAC Marketers offers solutions to improve advertising ROI
Shantanu David Aug 29, 2024 9:08 AM
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
e4m Staff Aug 28, 2024 6:39 PM
OAG has aligned BBDO, DDB, TBWA and the Advertising Collective under one leadership
e4m Staff Aug 28, 2024 11:24 AM
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
e4m Staff Aug 27, 2024 6:31 PM
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
e4m Staff Aug 27, 2024 3:14 PM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Shantanu David Aug 27, 2024 9:16 AM
The civic body has received 38 representations over the draft policy so far
Kanchan Srivastava Aug 27, 2024 8:29 AM
The award ceremony, held in Bengaluru, saw Maitri take home an impressive haul of 13 medals, comprising five gold, five silver and three bronze awards
e4m Staff Aug 26, 2024 11:14 AM
Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty
Shantomoy Ray Aug 26, 2024 9:12 AM
The agency also won 13 metals including 5 golds, 5 silver and 3 bronze across categories
e4m Staff Aug 23, 2024 10:21 PM
Among other winners were Lulu Group, Tata Consumers Products, Amazon Prime Video, Wipro, PHD Mumbai, Flipkart Ads, Media Monk and Plain Speak
e4m Staff Aug 23, 2024 10:13 PM
e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Kanchan Srivastava Aug 23, 2024 4:55 PM
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
Kanchan Srivastava Aug 23, 2024 8:21 AM
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
e4m Staff Aug 22, 2024 12:59 PM
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores the ethical landscape of advertising in India
Shantomoy Ray Aug 19, 2024 9:24 AM
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
e4m Staff Aug 14, 2024 11:55 AM
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Kanchan Srivastava Aug 12, 2024 8:09 AM
The campaign has two digital films showcasing inspiring stories of inclusivity
e4m Staff Aug 10, 2024 6:00 PM
The brand film, created by Lowe Lintas, has been released in Hindi, Odia, Tamil, Telugu, Bengali and Assamese languages
The film depicts the inner strength that surpasses any challenge in one’s fitness journey
The platform has also introduced Animated Ads, Interactive Stickers and Interactive Gestures
The campaign, the company said, is a call to action for smart consumers who want to embrace and upgrade to a healthier way of life
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
e4m Staff Aug 6, 2024 12:00 PM
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
