Aditya Birla Sun Life MF & Dentsu Creative showcase the Power of 3

Aditya Birla Sun Life Mutual Fund (ABSLMF) and DENTSU CREATIVE India have launched their latest investor awareness campaign titled '3in1TohInvestmentDone’.

This innovative campaign aims to promote the 'Multi Asset Allocation Fund'. 

It emphasizes the benefits of investing in a single fund, offering exposure to three key asset classes: Equity, Debt, and Gold. 

The film centres around three friends who consistently support each other in various circumstances, mirroring the essence of the 'Multi Asset Allocation Fund’. This fund optimizes returns and manages risks effectively by diversifying one’s portfolio, much like the friendship of the friends in the film.

The campaign is currently live across multiple platforms, including digital, cinema, audio streaming, as well as outdoor and ambient media in 17 cities.

Speaking about the campaign, Darshana Shah, Head of Marketing & CX, Aditya Birla Capital said, “At Aditya Birla Capital, our aim has always been to simplify people's financial needs while presenting a compelling story. With this investor education campaign, we wanted to highlight the importance of portfolio diversification in managing market volatility and risks. We aimed to showcase how investing in a 3-in-1 'Multi Asset Allocation Fund' can provide the advantages of three asset classes - Equity, Debt, and Gold - combined, offering potential growth and stability. This film aims to raise awareness about the benefits of investing in a versatile fund like this and starting your financial journey with us.”

Ajeet Shukla, Group Executive Creative Director, West, DENTSU CREATIVE India added, "We didn't have to search far and wide to crack this piece, and as always, our focus was to create a device that would make the film a memorable story. We are pleased to have achieved delightful dimensions and sweet textures to the story by incorporating a musical jingle, children as characters, and their adorable performances."