Amazon Kindle’s new campaign highlights how reading should never stop

Amazon Kindle has introduced their new campaign titled ‘Because Reading Should never stop’. The campaign highlights how reading can be a non-stop affair with Amazon Kindle by one’s side. Whether you are in the flight, or right under the sun, or reading just before going to bed, Amazon Kindle has all the right features that real book lovers would appreciate.

Over the last two years, the brand has informed consumers about the product before introducing them to the enchanting world of the readers. However, this time Amazon Kindle has taken a different approach and by infusing light humour into the new campaign, the brand talks about how reading should never stop.

The new campaign includes a series of short films that highlight various features of Amazon Kindle, like its vast library, which stores around 1,100 books, ease of reading, be it at day or night and highly adjustable fonts to come easy on the eyes.

Click here to view the ads:

Last year, Amazon Kindle introduced their campaign titled ‘We are the Readers’ which captured the enchanting world of the readers. It was a beautiful narration of people who love to read, no matter where they are, and to help them keep up their reading habit is the Amazon Kindle.

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In 2014, the campaign ‘Celebrating the joy of reading’ introduced the readers to the features of the product. The primary goal of the film was to introduce e-reading as a concept, keeping in mind our culture and emotion. The ad narrated that we are a country, where storytelling is an integral part of our culture, remember stories told to us by our grandmothers, mothers and sisters, and connect with them emotionally. The campaign introduced the readers to the whole new world of Kindle by talking about its features.

Click here to view the ad:

The brand is engaging with readers online through the hashtag #ReadingShouldNeverStop

Here are some excerpts from Amazon’s Twitter timeline:

Do your eyes a favour. Adjust your font to your eyesight. #ReadingShouldNeverStoppic.twitter.com/8alzZdsCSW

— Amazon Kindle India (@KindleIndia) March 23, 2016

Carry 1100 books when you travel. Only on the Kindle.#ReadingShouldNeverStoppic.twitter.com/DFGwrEWfhZ

— Amazon Kindle India (@KindleIndia) March 25, 2016

It’s never too dark to read a dark mystery. Thanks to the Kindle back-light screen. #ReadingShouldNeverStoppic.twitter.com/CnDncZNuva

— Amazon Kindle India (@KindleIndia) March 28, 2016