Amer Jaleel and Virat Tandon launch creative-marketing agency 'Curativity'

The duo made the announcement on Independence Day week

Amer Jaleel, former Group CCO and Chairman of MullenLowe Lintas Group, and Virat Tandon, former Group CEO, MullenLowe Lintas, have come together to launch a creative-marketing agency 'Curativity' on Independence Day week. The duo announced the same with their LinkedIn post, ' Happy Independent Day'.

Jaleel wrote a heartfelt post:

Tandon, meanwhile, wrote:

Jaleel and Tandon bid adieu to MullenLowe Lintas in March this year.

Interestingly, a few days back, e4m wrote about this trend of senior professionals in the ad industry going independent for creative freedom, among other things.