American Tourister launches campaign with Ananya Panday
The campaign is conceptualized by Makani Creatives
American Tourister India has launched a new campaign.
Conceptualized by Makani Creatives, the campaign harnesses the power of CGI and features Ananya Panday. In the film, the audience immerses into the RollioVerse by following the journey of Ananya Panday into a whimsical world that mirrors the distinctive charm of the Rollio bag. In this surreal landscape, she is seen surrounded by captivating landscapes and landmarks.
Pradnya Popade Marketing Communications Head at Samsonite South Asia Pvt Ltd said, “American Tourister is a brand for the young and restless who love exploring. The vibe is full of fun and high energy. We've taken this energy up a notch with our latest launch, Rollio; bags designed with cutting-edge style for those who #OwnTheRoll. Unveil the future of travel aesthetics with Rollio's signature roll-shaped silhouette, seamlessly merging chic with functionality. What better way to introduce these bags than by transporting the audience to a whole new verse? A verse inspired by the bags' innovative and fun design. Choosing Ananya Panday to be a part of the Rollio verse was a natural fit. She’s stylish, fun, and owns everything she does.”
On the campaign execution, Yashtika Vaswani, Digital Client Servicing Director, Makani Creatives said, “Our goal is to captivate the fantastical imaginations of the audience by creating a unique blend of the physical and digital worlds. The power of CGi technology allows us to bring our wildest imagination to life, creating a magical world so accurately inspired by the product.”
“The RollioVerse is a testament to Makani’s commitment to pushing boundaries and embracing the future. What we do best is, to use technology as a tool to build on the brand pillars and not rely on execution alone” says Pavan Punjabi, Chief Integration Officer at Makani Creatives.
