Anmol Industries makes a case for chasing dreams in new ad
The ‘Swad Sapno Ka’ campaign has been created and conceptualized by Infectious Advertising
Anmol Industries Limited, a packaged food company, majorly focused on biscuits, cakes and cookies, launched ‘Swad Sapno Ka’ advertising campaign for DreamLite, a leading brand in their portfolio. The campaign has been created and conceptualized by Infectious Advertising.
Creative Chairman Ramanuj Shastry and ECD Ashish Naik speaking about the ad said, “Women in Bharat live for others, their own dreams often subdued and unfulfilled. Our story needed to resonate with them. Khasta-biscuit is street-speak which we introduced to further differentiate our offering!”
Aman Choudhary, Executive Director Marketing & Innovation, Anmol Industries Ltd., said,“ Given that we are an established brand – the ask from the Agency was to come up with a narrative that is fresh, relevant and infuses energy into the brand, something that we think we have managed to achieve looking at the execution. Kudos to the team and the directorial team who put the ensemble together.”
