Anupriya Acharya named jury head for APAC Effie Awards
Unilever’s Dennis Perez is the other head of jury for the 10th edition of the awards
Effie Asia Pacific has announced the appointment of Anupriya Acharya, South Asia CEO of Publicis Groupe, and Dennis Perez, Digital Marketing, Media and Commerce Lead of Unilever, as the first two Heads of Jury for the APAC Effie Awards 2023.
On her appointment, Anupriya commented, “It’s a great honour to be a Head of Jury for the APAC Effie Awards 2023. The APAC Effies is the gold standard for brand ideas that can withstand the test of the market and bring in true business results. Advertising is undergoing a massive shift; brands are reinventing how they engage with consumers – be it in their authenticity or the way they use technology. The APAC region has some of the best use cases of this change and I look forward to seeing some of this exciting work.”
Dennis is the Digital Marketing, Media and Commerce Lead for Unilever Beauty and Wellbeing Southeast Asia, where he heads the creation and execution of integrated digital and media strategies in the region.
On his appointment, Dennis said, “As marketing goes into a continuous state of flux, maximising effectiveness means anchoring unmissable creativity to a good and solid strategy. The APAC Effies is a good reminder that creativity starts way before the craft begins. I’m excited to head this year’s jury in celebrating work that embraced bolder bets from the beginning of strategy creation to deliver amazing results at the end. Together with the jury, I’m looking forward to pushing the edges of what creativity means for the industry - with strategy and effectiveness pinning the spectrum of marketing and brand communication.”
