Ashok Leyland partners with Chennai Super Kings as Official Sponsor

As part of this association, the Ashok Leyland logo will feature prominently on the front right chest of CSK’s iconic yellow jersey for the upcoming season

by e4m Staff
Published: Mar 9, 2026 11:34 AM | 2 min read

Ashok Leyland, the Indian flagship of the Hinduja Group and commercial vehicle manufacturer, announced a strategic partnership with five-time IPL champions, the Chennai Super Kings (CSK), as their Official Sponsor. As part of this association, the Ashok Leyland logo will feature prominently on the front right chest of CSK’s iconic yellow jersey for the upcoming season. This partnership continues the longstanding association between CSK and the Hinduja Group, building on the successful collaboration with Gulf Oil, another Group company, for over 15 years.

The partnership was officially announced at Ashok Leyland’s headquarters in Chennai by Dheeraj Hinduja, Chairman, Ashok Leyland, and Shenu Agarwal, MD & CEO, Ashok Leyland, in the presence of Ruturaj Gaikwad, CSK’s Captain, and Ayush Mhatre, India’s 2026 U-19 World Cup Winning Captain.

The event also marked the unveiling of CSK’s new official jersey, symbolising the coming together of two iconic institutions deeply rooted in Chennai’s legacy of excellence and performance.

Adding to the celebrations, Ashok Leyland unveiled a specially designed CSK Fan Bus, created exclusively for the passionate CSK’s Whistle Podu fan base. The fan bus reflects the shared spirit of passion, pride, and performance, reinforcing Ashok Leyland’s commitment to connecting people and powering journeys that bring fans closer to the excitement of the cricketing season.

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Published On: Mar 9, 2026 11:34 AM

Tags Ashok leyland