Ashok Leyland partners with Chennai Super Kings as Official Sponsor

As part of this association, the Ashok Leyland logo will feature prominently on the front right chest of CSK’s iconic yellow jersey for the upcoming season

by e4m Staff
Published: Mar 9, 2026 11:34 AM | 2 min read

Ashok Leyland has entered a strategic partnership with Chennai Super Kings (CSK) as their Official Sponsor, with the Ashok Leyland logo to appear on CSK's jersey for the upcoming IPL season.
This collaboration builds on a longstanding relationship between CSK and the Hinduja Group, following over 15 years of partnership with Gulf Oil, another Group company.
The partnership was announced at Ashok Leyland's headquarters in Chennai, featuring key figures including Dheeraj Hinduja, Shenu Agarwal, and CSK’s Captain Ruturaj Gaikwad.
Ashok Leyland also introduced a specially designed CSK Fan Bus to celebrate the partnership, aimed at enhancing fan engagement and connecting supporters to the cricketing season.

Ashok Leyland, the Indian flagship of the Hinduja Group and commercial vehicle manufacturer, announced a strategic partnership with five-time IPL champions, the Chennai Super Kings (CSK), as their Official Sponsor. As part of this association, the Ashok Leyland logo will feature prominently on the front right chest of CSK’s iconic yellow jersey for the upcoming season. This partnership continues the longstanding association between CSK and the Hinduja Group, building on the successful collaboration with Gulf Oil, another Group company, for over 15 years.

The partnership was officially announced at Ashok Leyland’s headquarters in Chennai by Dheeraj Hinduja, Chairman, Ashok Leyland, and Shenu Agarwal, MD & CEO, Ashok Leyland, in the presence of Ruturaj Gaikwad, CSK’s Captain, and Ayush Mhatre, India’s 2026 U-19 World Cup Winning Captain.

The event also marked the unveiling of CSK’s new official jersey, symbolising the coming together of two iconic institutions deeply rooted in Chennai’s legacy of excellence and performance.

Adding to the celebrations, Ashok Leyland unveiled a specially designed CSK Fan Bus, created exclusively for the passionate CSK’s Whistle Podu fan base. The fan bus reflects the shared spirit of passion, pride, and performance, reinforcing Ashok Leyland’s commitment to connecting people and powering journeys that bring fans closer to the excitement of the cricketing season.

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Published On: Mar 9, 2026 11:34 AM

Tags Ashok leyland