'Aurobindo Mohanty, you left behind a legacy of a life well lived’

Aurobindo, your voice still echoes in my brain - vividly, distinctly. It had a very classic, emphatic tone to it, that no doubt came from deep seated belief in your every expression. And I remember you as a calm and cool gentleman. With a twinkle in your eyes.

We worked closely together at two of the most happening agencies in Calcutta: HTA and Clarion.

It was around 1985, I think, that you came on board at HTA Calcutta, initially on the prestigious ITC (Scissors/ Embassy) account, and then on the challenging Khaitan fans and Emami accounts. You made your position very strong on the last two businesses, thanks to your unflappable demeanour and your ability to deliver on commitments. I still recall spinning a pun about you based on the then famous advertising slogan: Auro ki baat Jo bhi Ho, mere baat hai Embassy!!

Later, after I took over the reigns at Clarion Calcutta in 1991, it was ordained that our paths would cross again, and we wooed you to come over to handle the ITC Gold Flake and other accounts. Those were heady days of success as together we conquered some impossible feats to contribute in making Clarion the Agency of the Year!

Amidst all the hard work, there were many moments of fun and camaraderie, with a highly spirited team that found every opportunity to celebrate (and how!). I particularly remember the crazy Holi party at your Ballygunge Phari house.

You stayed in touch intermittently through the last 30 years one way or another and we’d often try to make a physical meeting happen at Bhubaneswar prior to the Covid outbreak. Alas, that was not to be.

Sharmistha joins me in conveying our deepest condolences to Haripriya and Sagarika.

Relieved of all the recent pain and suffering, Aurobindo, you must be in a much better place. Know you left behind a legacy of a life well lived, family who care deeply, an admirable career, and friends who feel blessed for having known you.

Rest in peace, my friend!