Mayank Bathwal to Discuss Data-Driven Wellness at e4m TechManch
At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m Group
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Published: Jul 15, 2026 4:39 PM | 2 min read
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- The tenth edition of e4m TechManch will take place on July 24 in Mumbai, focusing on advertising, marketing, technology, and business sectors.
- The conference will feature a fireside chat between Mayank Bathwal, CEO of Aditya Birla Health Insurance, and Dr. Annurag Batra, discussing 'Data-Driven Wellness' in health insurance.
- Key discussion points will include the evolution of health insurance, the role of AI and wearable technology in personalizing health data, and strategies for engaging younger consumers.
- The event will include keynote sessions, panel discussions, and insights aimed at helping marketers stay updated on digital marketing trends and practices.
The tenth edition of e4m TechManch is set to be held on July 24 in Mumbai, bringing together leading voices from the advertising, marketing, technology and business ecosystem. The digital marketing conference aims to serve as a platform for industry leaders and professionals to exchange ideas, discuss emerging trends and explore the technologies shaping the future of marketing and business.
One of the key highlights of the conference is a fireside chat between Mayank Bathwal, CEO, Aditya Birla Health Insurance and Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & exchange4media Group. The leaders will share key insights on the topic ‘Data-Driven Wellness: Scaling Hyper-Personalization in Health Insurance’.
The discussion will focus on how health insurance is evolving from being a reactive safety net to becoming an active partner in consumers’ everyday health and wellness journeys. The key points of discussion will include the use of AI, analytics and wearable technology to build personalised health data and insights.
The fireside conversation will also explore how insurers can maintain consumer trust with personalisation, along with strategies to attract and retain younger Gen Z and millennial consumers. Another key focus will be the business strategy behind rewarding healthy habits and how it can drive stronger engagement and long-term customer relationships.
The agenda of the upcoming edition of e4m TechManch is power-packed with a mix of impressive keynote sessions, engaging panel discussions and thought-provoking fireside chats. The digital conference aims to help marketers with the latest trends, evolving practices in the digital marketing space.
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