Bajaj unveils latest range of geysers with 'Built for Life' campaign
The campaign has been conceptualised by McCann Worldgroup India
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Published: Nov 21, 2022 12:30 PM | 1 min read
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Baja has unveiled their latest range of durable and aesthetic geysers through a pan-India multimedia campaign.
This campaign comes on the heels of their recent announcement of refreshing the brand positioning to ‘BAJAJ: BUILT FOR LIFE’.
BAJAJ’s new range of geysers come with the ‘DuraAce Tank’ which has a marine-grade glass line coating.
The brand's creative agency McCann Worldgroup India has worked on the TVC and the campaign will be leveraged across TV, print, digital & in-store.
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