BARC Week 30: Close Up Ever Fresh leads BARC's Top 10 Brands
Hindustan Lever continued to dominate BARC’s Top 10 Advertisers list
Close Up Ever Fresh moved up to lead BARC’s Top 10 Brands for Week 30 (July 22-28) with 13,028 insertions.
Airtel Postpaid Promise, Videocon D2H, Surf Excel Easy Wash and Ministry of Health and Family Welfare slipped to second, fourth, sixth and ninth spots with 12,761; 10,574; 9781 and 8323 insertions, respectively.
Dove Cream Bathing Bar and Amazon.in moved to third and eighth spot with 11,410 and 8442 insertions, respectively.
Goodnight Active Plus, Kalyan Jewellers and Lux Toilet Soap entered the list at fifth, seventh and tenth spot with 9869; 8612 and 8211 insertions, respectively.
In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 1,77,869 and 42053 insertions, respectively. The latter showed a considerable decline in its insertions from 71,943 last week.
Brooke Bond Lipton India moved to third spot with 27,737 insertions.
Procter & Gamble slipped to fourth spot with 25,208 insertions.
Cadburys India, Patanjali Ayurved and Godrej Consumer Product retained fifth, seventh and ninth spots with much improved 24, 894; 20,080 and 17,569 insertions respectively.
Super Cassettes Industries, Godrej Sara Lee and ITC Ltd re-entered the list at sixth, eighth and tenth spot with 20,724; 18,198 and 16,445 insertions, respectively.
