TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
Posting content on YouTube is a common practice for broadcasters, but usually, it is either small clips or teasers. However, Sony has been uploading full episodes of most of its TV shows on YouTube
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth of the sector, say experts
As per BARC data, Aaj Tak’s share in Hindi Speaking Market in Week 23 was nearly 15%, and during the Counting Hours it was close to 18% in the same category
Shashi Shekhar Vempati is the former CEO of Prasar Bharati
The former BARC India CEO, Sunil Lulla speaks glowingly about NP Singh as the steadying force behind SPNI and his contributions towards the company's talent, clients and associates
Bikramjit Chaudhuri is currently associated with Datamatics Group of Companies as Global Head of Data Science & Advanced Analytics
At the TRAI open house on National Broadcast Policy, IBDF said that more rating agencies would dilute currency, while news and digital reps pointed out issues in accuracy, seeking more competition
As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry really needs to think beyond BARC
In the consultation paper for National Broadcast Policy, TRAI expressed concerns about sole reliance on BARC for ratings
Dr Derrick Gray has been with BARC for six years
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events
Ends year with 6 of India’s Top15 most viewed shows, as per BARC ratings
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole purpose insignificant
The network cited BARC's comparative analysis conducted during the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023
As per the channel, Aaj Tak has secured the leading spot in rating charts for week 49; 13% share in the Hindi Speaking Market and 12.6% in rural
Younger audiences have seen higher growth in TV consumption: 7.1% among 15-21 year olds and 7.2% among 22-30 year olds
Upon receiving the award for his outstanding contribution to the advertising industry, the CEO of IPG Mediabrands said: ‘We can do well only if the industry is doing well’
Industry experts tell e4m that RLD has received a lukewarm response from broadcasters who feel it is not very user-friendly
The government allowed unrolling of the viewership data last week after BARC sought its approval
Other news channels also expected to join back soon
The Secretary for the Ministry of Information and Broadcasting spoke exclusively with exchange4media on news channels’ complaints about the lack of data and transparency and other key issues
This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum
In September 2022, the news broadcaster pulled out of the TV audience measurement system, citing landing page issues
The data will be released every Thursday
A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
Meanwhile, sources in the industry claimed BARC may provide Respondent Level Data to broadcasters at much lower cost than the price at which it is already giving it to agencies
Asks ratings body why it didn’t proactively disclose the MIB order
Profit down 60% to Rs 33.57 crore
On the digital front, the channel has 1.4 billion views on YouTube
The channel cites BARC ratings data for Week 16 2022-Week 33 2023 as the source
Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost
Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better
BARC is expected to take up this MIB order in its next board meeting
The NBF has written a letter to the MIB claiming that a group of broadcasters are attempting ‘to impede the ongoing transparent process of publishing weekly ratings for the news genre’
The channel leads with 0.042 percentage ratings
According to BARC data, in Week 25, the channel in TN and Pondicherry—both urban and rural markets—recorded 1100 GRPs among the MF15+ target audience
The channel offers viewers a large library of English movies dubbed in Hindi, spanning various genres such as action, adventure-fantasy, animation, horror, sci-fi, and superhero movies
Jha has close to three decades of working with KANTAR, ITC Foods and Nielsen
Jha stepped down as the Managing Director of Nielsen India in April
As per BARC data, while CSK vs PK played on April 30 garnered 3.5 crore, the RR and MI and PK versus MI games got 4 crore and 3.5 crore of peak concurrency in viewership, respectively
The cumulative reach on Star Sports for live broadcast of 48 matches stands at 451 million unique audience
The channel was on the top in both ‘TV-only’ and ‘TV + OOH’ data for Week 15