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With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
e4m Staff Jul 7, 2026 11:55 AM
TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
e4m Staff Jul 3, 2026 12:56 PM
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
NATIVE CONTENT Aug 30, 2024 7:40 AM
Posting content on YouTube is a common practice for broadcasters, but usually, it is either small clips or teasers. However, Sony has been uploading full episodes of most of its TV shows on YouTube
Aditi Gupta Jul 5, 2024 9:09 AM
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth of the sector, say experts
Aditi Gupta Jun 24, 2024 8:45 AM
As per BARC data, Aaj Tak’s share in Hindi Speaking Market in Week 23 was nearly 15%, and during the Counting Hours it was close to 18% in the same category
e4m Staff Jun 13, 2024 12:06 PM
The former BARC India CEO, Sunil Lulla speaks glowingly about NP Singh as the steadying force behind SPNI and his contributions towards the company's talent, clients and associates
e4m Staff May 24, 2024 2:16 PM
Bikramjit Chaudhuri is currently associated with Datamatics Group of Companies as Global Head of Data Science & Advanced Analytics
e4m Staff May 17, 2024 1:14 PM
At the TRAI open house on National Broadcast Policy, IBDF said that more rating agencies would dilute currency, while news and digital reps pointed out issues in accuracy, seeking more competition
Aditi Gupta May 16, 2024 8:37 AM
As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
Aditi Gupta May 3, 2024 8:15 AM
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
e4m Staff Apr 25, 2024 4:31 PM
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
e4m Staff Apr 25, 2024 9:07 AM
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
e4m Staff Apr 17, 2024 6:12 PM
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry really needs to think beyond BARC
Sonam Saini Apr 4, 2024 9:12 AM
In the consultation paper for National Broadcast Policy, TRAI expressed concerns about sole reliance on BARC for ratings
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Kanchan Srivastava Feb 27, 2024 8:19 AM
As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events
NATIVE CONTENT Jan 10, 2024 7:35 PM
Ends year with 6 of India’s Top15 most viewed shows, as per BARC ratings
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole purpose insignificant
Aditi Gupta Jan 8, 2024 8:30 AM
The network cited BARC's comparative analysis conducted during the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023
e4m Staff Dec 15, 2023 1:54 PM
As per the channel, Aaj Tak has secured the leading spot in rating charts for week 49; 13% share in the Hindi Speaking Market and 12.6% in rural
e4m Staff Dec 13, 2023 8:58 PM
Younger audiences have seen higher growth in TV consumption: 7.1% among 15-21 year olds and 7.2% among 22-30 year olds
Upon receiving the award for his outstanding contribution to the advertising industry, the CEO of IPG Mediabrands said: ‘We can do well only if the industry is doing well’
Aditi Gupta Dec 2, 2023 7:58 AM
Industry experts tell e4m that RLD has received a lukewarm response from broadcasters who feel it is not very user-friendly
e4m Staff Nov 24, 2023 12:12 PM
The government allowed unrolling of the viewership data last week after BARC sought its approval
Naziya Alvi Rahman Nov 21, 2023 6:11 PM
The Secretary for the Ministry of Information and Broadcasting spoke exclusively with exchange4media on news channels’ complaints about the lack of data and transparency and other key issues
Kanchan Srivastava Oct 25, 2023 8:43 AM
This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum
e4m Staff Sep 27, 2023 12:19 PM
In September 2022, the news broadcaster pulled out of the TV audience measurement system, citing landing page issues
e4m Staff Sep 26, 2023 8:39 AM
A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon
e4m Staff Sep 18, 2023 8:52 AM
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
e4m Staff Sep 15, 2023 9:22 AM
Meanwhile, sources in the industry claimed BARC may provide Respondent Level Data to broadcasters at much lower cost than the price at which it is already giving it to agencies
Naziya Alvi Rahman Sep 6, 2023 5:12 PM
Asks ratings body why it didn’t proactively disclose the MIB order
exchange4media Staff Sep 5, 2023 8:25 AM
On the digital front, the channel has 1.4 billion views on YouTube
exchange4media Staff Aug 28, 2023 5:26 PM
The channel cites BARC ratings data for Week 16 2022-Week 33 2023 as the source
exchange4media Staff Aug 25, 2023 12:29 PM
Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost
Naziya Alvi Rahman & Sonam Saini Aug 24, 2023 8:54 AM
Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better
Naziya Alvi Rahman & Sonam Saini Aug 23, 2023 8:37 PM
BARC is expected to take up this MIB order in its next board meeting
exchange4media Staff Aug 23, 2023 9:13 AM