“Big Data doesn’t necessarily tell the truth, it can be manipulated”

The lie of Big Data is that it gives you answers. It doesn’t. Big Data gives you insights, from which you need to derive insights, says McKinney’s Jonathan Cude

e4m by Priyanka Mehra
Published: Aug 10, 2013 9:19 AM  | 1 min read
“Big Data doesn’t necessarily tell the truth, it can be manipulated”
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The lie of Big Data is that it gives you answers. It doesn’t. Big Data gives you insights, from which you need to derive insights, says McKinney’s Jonathan Cude More

Published On: Aug 10, 2013 9:19 AM