Authors
He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity
Priyanka Mehra Aug 11, 2017 1:16 PM
George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its prime form on the back of two resignations and more
Priyanka Mehra Jul 19, 2017 7:53 AM
Marketing veteran Paddy Rangappa’s book Spark demystifies jargon and highlights the importance of insight in marketing
Priyanka Mehra Jul 3, 2017 8:12 AM
Mohan on the success of National Geographic’s MISSION BLUE and developments after the rebranding
Priyanka Mehra Jul 1, 2017 8:00 AM
The multi-agency pitch saw participation from all the major agencies
Priyanka Mehra Jun 30, 2017 8:45 AM
Thomas Barta, Marketing Leadership Pioneer and Author, ‘The 12 Powers of a Marketing Leader’, tells us about five things that marketers get wrong
Priyanka Mehra Jun 29, 2017 8:17 AM
The Society challenges its 3000 members globally to think differently and become bolder marketing leaders
Priyanka Mehra Jun 29, 2017 8:13 AM
Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come
Priyanka Mehra Jun 28, 2017 8:28 AM
In his first ever interview, the media shy Raicha talks about critical factors to be considered before making an investment, Emerald Media’s investment plans in the broadcast sector and interesting trends in the M&E industry
Priyanka Mehra Jun 15, 2017 7:55 AM
John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure brand safety, how to mitigate ad fraud and highlights the need for awareness of brand safety in India today
Priyanka Mehra Jun 14, 2017 8:11 AM
His last assignment was with ABP Asmita; Singh will be based out of Noida
Priyanka Mehra Jun 12, 2017 2:20 PM
Baaash has delivered multiple VR content and digital films for Taj Group of Hotels, and every day digital content for Godrej on Cinthol, aer and protekt brands respectively
Priyanka Mehra Jun 2, 2017 7:55 AM
Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin Tendulkar
Priyanka Mehra May 25, 2017 2:49 PM
As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well
Priyanka Mehra May 25, 2017 1:38 PM
CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an interesting turn of events, the agency has parted ways with the brand
Priyanka Mehra May 23, 2017 3:41 PM
Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As
Priyanka Mehra May 18, 2017 7:57 AM
Dua was formerly Head of New Business and Mergers and Acquisitions for Discovery Networks India
Priyanka Mehra May 12, 2017 2:17 PM
The agency has retained the media mandate for the account on the back of a multi-agency pitch
Priyanka Mehra May 11, 2017 9:58 AM
It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013
Priyanka Mehra May 5, 2017 5:00 PM
Bhat, Brand Custodian at Tata Sons, on the importance of curiosity in today’s times, which or rather who he thinks is the most enduring brand, and his new role as author
Priyanka Mehra May 5, 2017 8:54 AM
The company has more than 3 decades of successful heritage, 7 manufacturing units, 28 sales offices and presence in over 36 countries
Priyanka Mehra May 3, 2017 8:58 AM
Invests 40% stake in New York based kids clothing label Masala Baby In
Priyanka Mehra May 3, 2017 7:48 AM
The inimitable Arnab Goswami says it like it is; gets candid about pure journalism, Republic TV being all ready to launch and what the nation wants to know now
Priyanka Mehra May 2, 2017 8:49 AM
Republic has taken the media group on board for its nationwide OOH media requirements for the next three years
Priyanka Mehra Apr 26, 2017 4:06 PM
Mitra is already consulting with two consumer goods organisations and also mentoring start-ups
Priyanka Mehra Apr 26, 2017 8:35 AM
Not one to cower down, Goswami puts up a poster in what industry insiders feel is the start of a full-blown, bold OOH campaign of Republic TV
Priyanka Mehra Apr 25, 2017 9:22 AM
Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, gets candid about critical challenges faced by the communication industry today
Priyanka Mehra Apr 25, 2017 8:20 AM
Henderson, moves into the new role from her position as President, Global Account Management, Omnicom Media Group Asia Pacific
Priyanka Mehra Apr 13, 2017 9:08 AM
Sanjeet Mehta has been promoted as Head of Disney Consumer Products (DCP)
Priyanka Mehra Apr 11, 2017 3:09 PM
Raj Nayak takes stock of the recently concluded Goafest; lists the highlights and also what will be improved upon in the coming years
Priyanka Mehra Apr 11, 2017 9:35 AM
Following the huge 41 metal-win by the agency at the recently concluded Goafest 2017, Padhi on the special feeling of winning big in India
Priyanka Mehra Apr 10, 2017 10:00 AM
He will be responsible for the overall Editorial operations in DNA – Print & Digital and will be based in Delhi
Priyanka Mehra Apr 5, 2017 12:54 PM
Prior to joining Hindustan Times in 2013, Anant was CEO, The Hindu
Priyanka Mehra Apr 3, 2017 9:20 AM
Arumugam joined Google in 2012 as Director, Agency Business at Google
Priyanka Mehra Apr 1, 2017 3:04 PM
Sharma confirmed the news of his exit to exchange4media, his next destination remains unknown
Priyanka Mehra Mar 30, 2017 9:12 AM
Pattison, who says it like it is, on why a media agency first needs to value its own services, and why she won’t be doing the same role two years from now
Priyanka Mehra Mar 29, 2017 9:36 AM
The channel will attempt to cover subjects like Crime, Women’s safety, Traffic woes and civic issues such as Cleanliness, Health, Environment, Power, Water
Priyanka Mehra Mar 23, 2017 5:17 PM
Major Arya is also slated to do a show for Republic around Defence and Strategy
Priyanka Mehra Mar 20, 2017 8:56 AM
Nielsen India and Gain Theory would soon be appointed to provide independent strategic consultancy to BARC India data subscribers.
Priyanka Mehra Mar 18, 2017 1:44 PM
Moore talks about his plans for the India market and what it means to unleash the power of the National Geographic brand in India
Priyanka Mehra Mar 14, 2017 8:22 AM
Her last stint was with Hindustan Times as Revenue Head - One India Alliance and Head of Business Development and Revenue. She joined the organisation in June 2015
Priyanka Mehra Mar 10, 2017 8:41 AM
Uniyal feels that Bloomberg|Quint has been a journey of unlearning-of how not to think TV in a digital world, in terms of processes, work flow, equipment, technology, monetization, or the people you hire
Priyanka Mehra Mar 7, 2017 9:11 AM
2nd March 2017 is the date agencies are expected to submit their proposal and make a presentation to the BCCI thereafter.
Priyanka Mehra Feb 27, 2017 9:23 AM
2nd March 2017 is the date agencies are expected to submit their proposal and make a presentation to the BCCI thereafter.
Priyanka Mehra Feb 27, 2017 9:23 AM
A defining speech of RIL Chairman Mukesh Ambani on Tuesday afternoon on Jio didn't just fire up the bell-weather stock to a nine-year high on Wednesday, but Twitter and TV as well
Priyanka Mehra Feb 23, 2017 9:08 AM
Before joining Flipkart in October 2015, Swamy was EVP Viacom 18 Head, MTV & MTV Indies
Priyanka Mehra Feb 22, 2017 6:04 PM
The agency has worked upon a new ad campaign for the brand called ‘Pyarelal Ka Bachpan ka Pyar’ for the brand, which will be launched tomorrow
Priyanka Mehra Feb 22, 2017 9:14 AM
As per the AOR, the agency is entitled to handle their pan-India OOH campaign
Priyanka Mehra Feb 21, 2017 9:14 AM
ET Now from the Times Group umbrella claims that its rival CNBC TV18 played foul by placing itself on multiple frequencies on Budget Day, and that helped bump up its viewership. CNBC TV18 on the other hand says it played within the rules. The channel has written to IBF, NBA and BARC India complaining that CNBC TV18 made its Budget Coverage feed available on multiple frequencies, which on other days carry its group channels.
Priyanka Mehra Feb 17, 2017 9:15 AM
The incumbent agency on the account is IPG Mediabrands Initiative
Priyanka Mehra Feb 16, 2017 11:07 AM
Maxus from the GroupM umbrella is the current agency on record for the account
Priyanka Mehra Feb 16, 2017 8:57 AM
He was CEO of Times Group company - Metropolitan Media Co Ltd (MMCL) in his last assignment. At MMCL, he was primarily responsible for turning around the loss-making acquisition - Kannada daily Vijay Karnataka into one of Times Group's most profitable brands.
Priyanka Mehra Feb 10, 2017 8:46 AM
He is said to have joined as Senior Vice President Response and will continue to be based out of Bangalore
Priyanka Mehra Feb 9, 2017 9:23 AM
The mandate includes print, television and radio spends on the account are estimated to be around Rs 200 crore as per industry estimates
Priyanka Mehra Feb 3, 2017 7:47 PM
Subramaniam is known for her hard-hitting journalism and well documented role in investigating the Bofors scam
Priyanka Mehra Feb 1, 2017 6:55 PM
The current agency on the account is Vizeum from the Dentsu Aegis umbrella
Priyanka Mehra Jan 31, 2017 9:06 AM
The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.
Priyanka Mehra Jan 30, 2017 9:20 AM
According to the data sourced from BARC India, while the 1st ODI garnered 26.7 million impressions, the 2nd ODI recorded 29.1 million impressions**.
Priyanka Mehra Jan 30, 2017 8:49 AM
While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure
Priyanka Mehra Jan 25, 2017 6:43 PM
In this role, Sengupta would be responsible for spearheading the complete Corporate Sales & Marketing Vertical for Dainik Bhaskar. He would be based out of the Corporate Office at Mumbai and would directly report to the Director, Girish Agarwal
Priyanka Mehra Jan 25, 2017 2:58 PM
Tanna takes over from Karamjit Dua who moves into a new role as head of new business and mergers and acquisitions
Priyanka Mehra Jan 25, 2017 9:08 AM
While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016
Priyanka Mehra Jan 24, 2017 9:38 AM
The account win was the result of a multi-agency pitch which was initiated around four months ago
Priyanka Mehra Jan 23, 2017 9:06 AM
Khanchandani will play an integral role to grow Republic as an independent media tech company
Priyanka Mehra Jan 21, 2017 4:44 PM
Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business
Priyanka Mehra Jan 16, 2017 8:45 AM
The multi-agency pitch is expected to take place out of Bangalore at the end of this month and will see participation from all the major media agencies
Priyanka Mehra Jan 11, 2017 8:51 AM
He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content
Priyanka Mehra Jan 10, 2017 11:27 AM
The mandate for the captain of the ship Mahesh Samat, Managing Director, Disney India who donned the leadership role in October last year is to optimise costs and turnaround the operation
Priyanka Mehra Jan 9, 2017 9:08 AM
The global pitch which was initiated in June last year was held in a phased manner in each country and saw participation from all major media agencies
Priyanka Mehra Jan 6, 2017 9:57 AM
Chandra confirmed the news of his joining as CEO Regional Channels Zee News to exchange4media
Priyanka Mehra Jan 5, 2017 6:33 PM
Chandra’s resignation ends his eight year tenure with ETV which he joined in September 2008
Priyanka Mehra Jan 5, 2017 2:47 PM
He confirmed the news of his exit to exchange4media, he will be starting his own venture in the retail and technology space
Priyanka Mehra Jan 4, 2017 5:51 PM
Kumar was elevated to his current role in September last year. His next destination is not known at the moment.
Priyanka Mehra Dec 28, 2016 8:04 AM
"At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year." said Discovery Communications in a company statement when exchange4media reached out to them on this matter
Priyanka Mehra Dec 23, 2016 11:13 AM
Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom
Priyanka Mehra Dec 23, 2016 8:38 AM
Siddharth Banerjee, SVP-Marketing, Vodafone reveals more about the changing face of the Indian telecom industry, Vodafone’s strategies to drive network and the key focus areas for the brand going forward
Priyanka Mehra Dec 22, 2016 9:24 AM
The pitch was initiated in July earlier this year and saw participation from the three of the leading media agencies
Priyanka Mehra Dec 22, 2016 8:33 AM
The appointment will be effective from January 2017, this is the first time the agency has a women leader at its helm in India
Priyanka Mehra Dec 21, 2016 1:38 PM
In this role, Gandhi was responsible for generating revenue and creating profitability across all the eight channels in the Disney India bouquet
Priyanka Mehra Dec 21, 2016 8:43 AM
Speaking exclusively to exchange4media Goswami said “My venture is called Republic.I seek the support of the people of India ”
Priyanka Mehra Dec 16, 2016 10:33 PM
With 250 shortlists across 25 categories, over 32 Agencies, including 3 Media Agencies; and over 60 Clients have their work shortlisted to win an EFFIE this Friday
Priyanka Mehra Dec 15, 2016 9:26 AM
Emerald Media today announced that it has acquired a significant minority stake in Amagi Media Labs (‘Amagi’)
Priyanka Mehra Dec 15, 2016 8:05 AM
Naair leverages more than two decades of rich experience in media and marketing
Priyanka Mehra Dec 13, 2016 2:30 PM
The honourable court has given an ad-interim order and we have no comment as the matter is still subjudice. We are confident about what we have done. We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.” Said Partho Dasgupta CEO BARC reacting to this development
Priyanka Mehra Dec 9, 2016 5:09 PM
This campaign that has a humourous flavour to it is unlike the brand’s previous campaigns which have been functional and product feature-based
Priyanka Mehra Dec 8, 2016 9:20 AM
Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement
Priyanka Mehra Dec 7, 2016 10:41 AM
Ajit Varghese CEO APAC Maxus shares his 10 Leadership lessons as he completes a decade at Maxus
Priyanka Mehra Dec 7, 2016 9:38 AM
In a freewheeling chat Srini talks about GroupM going through a silent transformation, creating a solid data & tech nucleus that holds together the media and content services
Priyanka Mehra Dec 6, 2016 8:54 AM
He has been with Star since August 2007 and moved into his current role in January 2013
Priyanka Mehra Nov 24, 2016 2:14 PM
FMCG, impulse purchase category, real estate, jewellery featuring among the most impacted categories
Priyanka Mehra Nov 23, 2016 9:11 AM
The Tata Global Beverages umbrella includes branded natural beverages - tea, coffee and water
Priyanka Mehra Nov 22, 2016 8:59 AM
As per the agreement, the current media business of DDB (TV, Print, Radio, and Cinema & Digital) will get rebranded as OMD MudraMax
Priyanka Mehra Nov 17, 2016 8:19 AM
"There are fantastic opportunities in the adtech and martech industries, which I would love to explore," said Seth on his next destination
Priyanka Mehra Nov 16, 2016 8:51 AM
Maxus from the GroupM umbrella is the current media agency on the account
Priyanka Mehra Nov 15, 2016 12:36 PM
He will report to Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia, and will be based out of the Mumbai office
Priyanka Mehra Nov 12, 2016 4:08 PM
Mohanty was in the news recently for his work on Pan Bahar with Pierce Brosnan
Priyanka Mehra Nov 9, 2016 1:29 PM
Prior to this he was Response Head Bennett Coleman and Co. Ltd. (Times Group)
Priyanka Mehra Nov 8, 2016 9:20 AM
Avinash Pandey has taken on the role of COO ANN, he was earlier COO ABP News
Priyanka Mehra Nov 7, 2016 10:16 AM
In terms of management the INSEA/MENA region will now be split with MENA aligned to EMEA and INSEA aligned to APAC region for Twitter
Priyanka Mehra Nov 4, 2016 9:59 AM
In his new role, Verma will report into Sumit Malhotra, managing director, Bajaj Corp Ltd, and will oversee sales, marketing, international business divisions
Priyanka Mehra Nov 3, 2016 2:31 PM
Alex Leikikh, Global CEO MullenLowe Group on reasons’ for the Group’s silence on the acquisition front in India, and why Jet Blue is the best brand tagline that likens his journey so far as Global CEO
Priyanka Mehra Nov 3, 2016 8:47 AM
Arnab Goswami steps down as Prez-News & Editor-in-Chief, Times Now and ET Now
Priyanka Mehra Nov 2, 2016 5:55 PM
Whilst he is slated to be donning the entrepreneurial hat and launching his own global, digital media network, the Times Group is to announce who will fill Goswami’s shoes
Priyanka Mehra Nov 2, 2016 9:31 AM
Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired a significant minority stake in YuppTV for US$50mn
Priyanka Mehra Oct 11, 2016 7:58 AM
Carat has retained the mandate for four markets India, Germany, Sub Sahar Africa and France. The account size is estimated to be around $4.5million in India
Priyanka Mehra Oct 4, 2016 12:21 PM
Dwivedi would be based in Mumbai/ Pune in his new role. He would also work very closely with other initiatives of the group led independently by seasoned business leaders such as Delivering Change Foundation projects including YIN- Young Inspirators Network, Tanishka Foundation, Global Inspirators Network in building community networks and delivering Smart Village / Smart City projects
Priyanka Mehra Oct 4, 2016 10:10 AM
RBNL’s Tarun Katial gets candid on little known facts about himself including wanting to retire as an academician, detesting shortcuts, choosing his friends judiciously, wanting to combine technology and consumer insights and come up with a better product for the media industry and more ………….
Priyanka Mehra Sep 28, 2016 9:27 AM
The India leg of this review is currently underway, and agencies from WPP’s GroupM umbrella and Dentsu Aegis are currently battling it out for the Furniture giant’s media business in India.
Priyanka Mehra Sep 27, 2016 9:14 AM
On the sidelines of his appointment, as new ABC Chairman, we had a brief chat with I Venkat on the roll out of ABC’s digital measurement service around Diwali, IRS and ABC aligning together and more………
Priyanka Mehra Sep 26, 2016 9:13 AM
As Big FM completes a decade, Tarun Katial, CEO, RBNL gets talking on the re-launch of the station in Delhi this Diwali with a sharper positioning in retro and need to refresh the retro space
Priyanka Mehra Sep 21, 2016 9:12 AM
Zenith Optimedia (traditional media) and Interactive Avenues (Digital) were the current agencies on record at the time of the review
Priyanka Mehra Sep 17, 2016 4:02 PM
The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…
Priyanka Mehra Sep 15, 2016 8:34 AM
As Global Brand Director - Dove Masterbrand at Hindustan Unilever, Raghavan was responsible for the brand in Asian and African markets. Her role included optimising brand equity consistency and driving stronger growth for the brand
Priyanka Mehra Sep 14, 2016 8:47 AM
Sonali Malviya, Head of Marketing, Twitter India talks about the drivers behind the media agency awareness program, business objectives she hopes to achieve through the campaign, including doubling the business in the next one year and more....
Priyanka Mehra Sep 9, 2016 8:37 AM
The current agency on record for both media and creative is Percept
Priyanka Mehra Aug 29, 2016 9:03 AM
It is to be noted that GroupM acquired Essence, in November 2015. Maxus will support Essence in its APAC Expansion
Priyanka Mehra Aug 25, 2016 8:04 AM
J Walter Thompson lifer Colvyn Harris exited his role as Exec Director Global Growth & Client, over three months ago to form his own company, Harris Mint, a name that has garnered its share of attention. Harris gets candid about his new venture, his strategy to win clients and more...
Priyanka Mehra Aug 24, 2016 9:29 AM
In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit
Priyanka Mehra Aug 22, 2016 9:34 AM
Kulkarni joined Parle in 1994 and served a stint of more than two decades at the company. Prior to joining Parle, he was associated with Pidilite and Blow Past
Priyanka Mehra Aug 22, 2016 9:06 AM
ITC’s hygiene brand Savlon recently roped in ace shuttler Saina Nehwal as its brand ambassador. With its new campaign, the antiseptic brand which enjoys great equity, underlines its performance credentials
Priyanka Mehra Aug 22, 2016 8:26 AM
As reported by exchange4media exclusively Viral Oza quit Times of India as Marketing Director, he has now joined Lodha Group as its Chief Marketing Officer (CMO).
Priyanka Mehra Aug 17, 2016 12:32 PM
Prior to this Shekhar was National Cultural Editor at Hindustan Times. As National Cultural Editor, was responsible for HT Café, and for working cross-functionally with HT Mumbai, HT City and other departments
Priyanka Mehra Aug 16, 2016 9:11 AM
Hargave joined NIVEA India, an affiliate of Beiersdorf AG, as the Managing Director of the Indian Operations in January 2011
Priyanka Mehra Aug 16, 2016 8:57 AM
He is moving out after a stint of over two decades with the agency
Priyanka Mehra Aug 10, 2016 12:43 PM
Shireesh Joshi? COO, Strategic Marketing Group at Godrej, confirmed the news to exchange4media
Priyanka Mehra Aug 10, 2016 8:27 AM
In an exclusive chat, Norman talks about GroupM’s approach to programmatic buying, how IoT is impacting brands and technological innovations at GroupM
Priyanka Mehra Aug 9, 2016 8:59 AM
One of the points to be covered in the ABC meeting today is said to be the resolution of this issue for all stakeholders
Priyanka Mehra Aug 5, 2016 9:10 AM
“To make the review an exhaustive one, we have invited proposals from other agencies to scope out options and assess the best partner for the exciting road ahead. The incumbent partners remain in contention for Micromax’ AOR duties.”said Shubhajit Sen, Chief Marketing Officer, Micromax Informatics confirming the review
Priyanka Mehra Aug 4, 2016 1:20 PM
Vikas Khanchandani former Director and Co –Founder Aidem Ventures has joined RBNL as Chief Business Officer
Priyanka Mehra Aug 2, 2016 1:23 PM
Chhaproo's last assignment was Media head Snapdeal as reported exclusively by exchange4media
Priyanka Mehra Aug 1, 2016 8:29 AM
