Birla Sun Life Mutual Fund appoints TBWA\India for its developmental project
Birla Sun life has appointed TBWA\India to work on a developmental project for its mutual funds business. It may be noted here that JWT India continues to be the agency on record. There was no pitch involved as it was based on a proactive presentation. Ajay Kakar, CMO - Financial Services, Aditya Birla Group, has confirmed the development.
Birla Sun life has appointed TBWA\India to work on a developmental project for its mutual funds business. It may be noted here that JWT India continues to be the agency on record. There was no pitch involved as it was based on a proactive presentation. Ajay Kakar, CMO - Financial Services, Aditya Birla Group, has confirmed the development.
Speaking to exchange4media, Kakar informed that the project would span a period of six months. He, however, refused to divulge details about the ad spend and the investment, saying that the project was still at a developing stage.
On the association with Birla Sun life, Shiv Sethuraman, CEO, TBWA\India, commented, “We have been appointed for a developmental project. It was based on some proactive and disruptive thinking from our site on the category, which resonated well with them.”
Birla Sun Life Asset Management Company Ltd, the investment managers of Birla Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and the Sun Life Financial Services Inc of Canada. The joint venture brings together the Aditya Birla Group’s experience in the Indian market and Sun Life’s global experience. Birla Sun Life Mutual Fund offers a wide range of top quality financial services solutions for resident and non-resident Indians.
