At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI
From humour to hard-hitting truth, IMPACT’s best of November honours the ads that pushed creativity forward & proved the power of ideas still wins
Layoffs, uncertainty, client conflicts & integration woes for the Omnicom network, will this benefit rival networks and independents in the near term?
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.
Interruptive-style ads are annoying and disruptive, yet brands use them to gain subscribers, but how do such ads still actually work?
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Eileen Ooi, CEO, APAC & Monaz Todywalla, CEO, India at PHD on how they are set to register 50%+ growth in new business wins this year in India
Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
At e4m Confluence 2025, Shashi Sinha, CEO of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
When Wellbi refused Myntra’s deep discounts, founder Rishabh Harish called out the platform on X, sparking debate on brand value and autonomy
Dhunji S Wadia remembers Arun Nanda’s passion for horses, and how was resourceful and always ready to help
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
The campaign is a festive tribute to Maa’s arrival and every individual’s celebration of style
The fast bowler, who represents Gujarat Titans in the IPL and the India national team, will now wear Skechers Cricket footwear during competition and feature in the brand’s marketing campaigns.
Ahuja joined Spotify in 2019 as India Marketing Head, after leading marketing at P&G and senior roles in marketing and partnerships at Vodafone
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery
From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands
Mayank Shah, Vice President at Parle Products, explains how e-commerce and q-commerce reshape FMCG with data-driven and omnichannel strategies
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
Senior journalist may return to AajTak as Editor, but no official confirmation yet
A freelancer fired a salvo at an ad agency over unpaid dues. Though now resolved, it raises the question—who protects freelancers in advertising?
Navin Khemka, CEO, EssenceMediacom South Asia and other senior leaders, in an exclusive chat with IMPACT, outline their proprietary emAttention Architect tool
Budgets under pressure, BFSI players scaling back on marketing?
Kumbh Mela is unique to India, and so is Fevicol: Sandeep Tanwani
By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through 2027
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more
2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications
Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former PM of UK between 2010 to 2015
Adam Singolda, Founder and CEO of Taboola, engaged in an exclusive chat with e4m on the company’s global vision for the future of content discovery
Preeti Lobana was most recently VP at Google
e4m Report Card: Why 2024 was so pivotal for Meta
Omnicom’s $30-billion power move: A new script for India’s ad industry
‘We’re focused on entertainment, don’t plan to enter sports unless there’s strong ROI’
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
The campaign introduces the thought of AI getting faster to the extent that humans will struggle to keep pace, making it increasingly harder for people to get time to just sit back and do nothing
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities