Following a multi-agency pitch, BPCL has decided to empanel four agencies for its creative business – McCann Erickson, Saatchi & Saatchi, Euro RSCG and Lowe. Seven agencies had been invited for the creative pitch a month ago. The estimated account size is in the region of Rs 40-45 crore.
An industry source has confirmed the development. The incumbent agencies are Saatchi & Saatchi, Euro RSCG and Lowe.
Mediaedge:cia will continue to handle the media duties for BPCL.
No official comments were forthcoming at the time of filing this report.