Branquila Brand Ventures, an integrated brand marketing and management agency, founded by Sandeep Dahiya, recently announced the launch of its creative arm – Bravo!
Their first creative campaign – ‘Fashionable & Free’ conceptualised and executed for Madame, one of India’s leading western-wear women’s brands (by Jain Amar House of Fashion) was released last week.
Commenting on the launch, Sandeep Dahiya, Founder & CEO – Branquila Brand Ventures, said, “The launch of Bravo marks an exciting new chapter in Branquila’s journey towards being a fully-integrated and brand-growth-oriented agency, to unlock newer avenues of growth for our clients.” He further stated, “With Bravo, we aim to spearhead a new era of story-telling that’s relevant, simple, thought-provoking, and refreshing.”
Branquila’s first creative project under Bravo – ‘Fashionable & Free’ for Madame, comprised 2 films (45 secs each), launched on August 9th and August 14th respectively, timed to coincide with India’s 77th Freedom Day. The campaign explores the co-relation between freedom and fashion, as well as celebrates the freedom with which today’s young women make their choices – be it in fashion, career or vocation. The films also stand firmly in support of women, who aspire to be free of many existing social pressures - #judgementFREE, biasFREE, baggageFREE, shackleFREE, expectationFREE and guiltFREE, amongst others.
For the campaign, Bravo roped-in the immensely popular, Miesha Iyer (Ace of Space, MTV Splitsvilla and Bigg Boss15) for its first film, and the well-known actor & model Richa Sinha for its 2nd film. Both the films were directed by renowned director Anand Kumar (who’s directed films like Zilla Ghaziabad and Delhi Heights, amongst others).
The films have been released across key digital and social media platforms.