Britannia Bourbon has introduced "Chocolate over Chocolate over Chocolate", an upgrade that is set to delight the taste buds of chocolate enthusiasts and elevate the Bourbon experience to new heights.
Conceptualized by The Womb, the TVC creatively brings to life the delightful mystery of Britannia Bourbon's new triple-layered chocolaty experience. As the TVC unfolds, viewers are immersed in a playful debate – is it truly chocolate on chocolate on chocolate, or perhaps chocolate below chocolate below chocolate? With each layer beautifully accentuated, the TVC not only tantalizes the taste buds but also sparks curiosity, inviting everyone to savour the delicious layers of Britannia Bourbon and decide for themselves.
Amit Doshi, Chief Marketing Officer at Britannia Industries Limited stated, “Britannia Bourbon has been the quintessential creme biscuit of India for generations. A treat to the taste buds and sparking joy in every household, teaching us the real treat for chocolate layers between the sugar-sprinkled biscuits. Britannia Bourbon has captivated millions with its rich flavour that is so unique to create a cult following like no other.”
He continued, “Today, we take a momentous step forward by introducing the all-new Britannia Bourbon with the new packaging that highlights its multiple layers of chocolate. This is a testimony of our dedication towards delivering innovative & superior taste experiences for our consumers. The much loved classic Britannia Bourbon for its exquisite blend of chocolatey goodness, and now we're taking that delight to new heights with three delectable layers of chocolate indulgence. We have increased the product supremacy by adding more chocolate to make it even more indulging. The television commercial creatively conceptualised by our partners, The Womb, brings to life our new brand proposition, which celebrates not just the layers of chocolate but also the layers of emotion, nostalgia, and joy that Britannia Bourbon brings to every bite.”
Suyash Khabya, Creative Head at The Womb said, "AM and Planning said Britannia Bourbon ki brief hai 'Chocolate pe Chocolate pe Chocolate'. On expected lines, Creative said 'Don't agree'! It's Chocolate below Chocolate below Chocolate'. And Boom! That was the idea. A debate. But rather than keeping the debate to a gully in India, we took it global. Gave it scale. We got the world to argue, and aggressively. A simple idea but unignorable. Or is it the other way around? Now, that's another debate."
