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“A milkshake is not just a drink. It's a sensory feast, a swirling orchestra of textures, tastes and aromas culminating in an experience that's nothing short of wondrous”. This is the premise of Britannia Winkin' Cow's campaign and communication line #SipTheWow for their premium range, 'Rich Shakes.'
Debuting under the hashtag #SipTheWow, the campaign has 10-second ASMR films that invite you not just to see or hear but to feel the Rich Shakes experience. A sensory delight awaits as each film celebrates the romance between the product and its ingredients.
“The magic of these films lies not just in their alluring visuals but in the teasing anticipation they induce. They gently tug at your curiosity, promising an experience beyond the ordinary, which is the core ethos of our Rich Shakes. Britannia Winkin' Cow wants you not just to sip a shake but to #SipTheWow! These films, bursting with creativity, have been brought to life in collaboration with Schbang, the creative, media, and technology transformation company. From ideation to execution, they have breathed life into our vision, creating a captivating narrative that does more than just showcase our product - it takes you on a sensory journey,” stated a press release.
Speaking about the campaign, Abhishek Sinha - Chief Business Officer, Britannia Dairy Business said, “We are thrilled to unveil the latest sensation from Britannia Winkin' Cow, Rich Shakes! The overwhelming love and positive feedback we've received from consumers is truly heartwarming.”
He further added, “Our trio of immersive 10-second films takes you on an unforgettable journey of flavours, textures, and aromas, celebrating the perfect fusion of the ingredients with the product itself. Rich Shakes are not just beverages; they are an extraordinary sensory feast that delights all your senses. Join us in embracing the magic of Rich Shakes and #SipTheWow!”
Shrishti Jagirdar - Vice President, Schbang said, “In a time when people's attention spans are getting shorter and shorter, we made engrossing 10-seconders for Britannia Winkin' Cow Rich Shakes—an immersive experience unlike any other. Each movie combines artistic talent and ASMR noises to excite the senses. From the very beginning, viewers are taken to a realm where temptation, taste, and texture mix to create a singular sensory experience. In order to highlight this, we adopted the "what's inside the bottle" strategy to show that it's not just a rich milkshake but also an experience that cannot be contained within a bottle.”