Capital Advertising bags Rs 10-cr Voltas AC account

Capital Advertising has won the Voltas air conditioners account following a multi-agency pitch. The account size is pegged at Rs 10 crore. Senior sources close to the development have confirmed the news. Euro RSCG is the incumbent agency.

e4m by Pallavi Goorha Kashyup
Published: Dec 3, 2009 8:47 AM  | 1 min read
Capital Advertising bags Rs 10-cr Voltas AC account
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Capital Advertising has won the Voltas air conditioners account following a multi-agency pitch. The account size is pegged at Rs 10 crore. Senior sources close to the development have confirmed the news. Euro RSCG is the incumbent agency. It may be recalled that the creative pitch for the account was called two months back.

Voltas will be using print, TV, OOH, BTL and the Internet as medium of communication for its campaigns.

Published On: Dec 3, 2009 8:47 AM 
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