Carat from the DAN umbrella bags Rs 180 crore Sony India's Media Mandate
On the back of a multi-agency pitch that took place last year, Carat from the Dentsu -Aegis Network has bagged the Sony media duties. Initiative from the IPG umbrella is the incumbent agency on the account
As reported by exchange4media in October last year Sony India had initiated a pitch for its media business Results awaited on Sony's Rs 300 crore media mandate Industry sources confirm that the business has been given to Carat from the Dentsu Aegis Network. The incumbent agency on the account is Initiative from the IPG umbrella. The media mandate is said to be around Rs 180 crore and is said to include all traditional and digital media.
Sony India was one of the biggest pitches that took place in 2014 .
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