Avnish Anand quits CaratLane
Avnish Anand served as Co-founder and Managing Director of CaratLane
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We want to double down on influencer-led content: Jennifer Pandya, CaratLane
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
CaratLane unveils new campaign with Nancy Tyagi
The campaign has been conceptualised by BBH India
Waaree Energies awards TV media mandate to Carat India
Carat will oversee the brand's television media across India exclusively
Carat India bags media mandate for Meesho
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
‘Our brand is built not with marketing money, but with our engagement with customers’
At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
BBH India celebrates ‘everyday vows’ with CaratLane
The campaign aims to celebrate the special moments of love between a married couple
65% shoppers see uptick in spending in latter half of year: Carat festive report
The report aids brands in engaging with festive consumers and navigating the cluttered marketing landscape
Atul Sinha elevated to COO of CaratLane
Sinha has been with CaratLane since June 2015
CaratLane appoints Avnish Anand as CEO
Anand has had a long-standing association with CaratLane and was a part of the founding team
Carat India names Sanchayeeta Verma as CEO
She will report to Anita Kotwani, CEO Media, South Asia, dentsu
Before motherhood, my idea of success was one-dimensional: Jennifer Pandya
In e4m's MomBoss series, Jennifer Pandya, VP of Marketing at Caratlane, tells us about celebrating motherhood not only personally but also professionally
Megha Nair elevated to SVP, Carat India
She was previously the Vice President (digital media planning), at the company
Wavemaker’s Simantini Ghosh joins Carat India as Vice President – Content
Ghosh made the announcement on LinkedIn
‘We would like to be seen as the best client servicing agency in India’
Advertorial: Anita Kotwani, CEO, Carat India, spoke to us about the company’s mission and vision for India, addressing client requirements and much more
For Valentine’s Day, CaratLane shares stories of love in #KhulKeKaroExpress campaign
The campaign is created by BBH India
CaratLane wants a Diwali with a difference
The digital film 'Mere Style Ki Diwali' showcases how jewellery plays an important role in the gifting traditions of the season
Megha Nair, Anindya Ray bag Client Lead of the Year honour
The Media Ace Award was bestowed upon top professionals who went above and beyond to represent client needs
Carat wins media mandate for TimesPro
The agency will manage the omnichannel media services for TimesPro
CaratLane urges everyone to celebrate their unique ‘Bandhans’
The campaign has been conceptualised and executed by BBH India
CaratLane’s new film celebrates the spirit of its workforce
The rap anthem stars company employees in their natural element
Carat India wins media mandate for Croma
The account will be serviced from the agency’s Mumbai office
Carat India appoints Vasim Rakhangi as Associate Vice President – Strategy
Rakhangi will report into Anita Kotwani, CEO, Carat India
Carat India appoints Megha Jain as VP-Planning, South
Jain will report to Anita Kotwani, CEO, Carat India
Carat India appoints Sayami Podder as Associate Vice President-Strategy
Prior to this, Podder was with Mindshare India where she led strategy for brands like Ultratech Cement, Castrol, SBI Life among others
Carat India appoints Aruni Panda as Vice President – Digital
Prior to this, Panda was with WPP’s GTB where he was AVP & Senior Digital Media Director
Pandemic has made customers comfortable with transacting online: Avnish Anand, CaratLane
At IBC 2021, Co-founder & COO of CaratLane shared how the brand went omnichannel from being completely online
Retail rejoices as festive season amps up sales across categories
However, the industry maintains an air of cautious optimism admitting that the fear of the third wave is still rampant amongst customers, impacting offline sales
Carat wins media mandate for SUGAR Cosmetics
The agency will oversee media strategy, planning and buying for the total portfolio of the brand
Dentsu exits have ad biz glued for clues
Be it exits, elevations, restructurings or appointments, the agency has been in news consistently since the beginning of the pandemic
Carat appoints Avilash Chakraborty as AVP, Strategy
He will report to Anita Kotwani, CEO, Carat India
Fiona Lloyd, Sanjay Nazerali elevated to leadership roles at Carat, dentsu X
The appointments mark the culmination of a strategic re-set of global brand leadership within the dentsu international global media agency brands
Carat India appoints Dipika Bhasin as Executive Vice President
She will report into Anita Kotwani, CEO, Carat India
State polls: News channels emerge real winners with 46% growth in political ad volumes
Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021
Lockdown 2.0: Why print media is not worried
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
CaratLane appoints Avnish Anand as Chief Operating Officer
Avnish Anand is currently the Co-Founder at CaratLane
CaratLane partners with Viacom18 Consumer Products to launch Peppa Pig collection
The playful jewellery line for kids includes an array of products such as pendants, necklaces, and bracelets
Carat India appoints Ashish Singh as VP- Planning
Prior to this, Singh was with Mindshare India where he held the position of Partner – Digital
2021 will be all about people centricity
Guest Column: Marketing must be a win-win for all involved, customers, brands & agencies, says Anita Kotwani, CEO, Carat India
Carat specialises in having deep human understanding of consumers & brands: Anita Kotwani
The recently-appointed CEO of Carat India, Anita Kotwani, discusses her new role, her focus on driving growth for the agency and more
News channels look at better topline in Q2 with revived ad deals
Premium categories or high spenders on TV & news channels - durables, automobiles, FMCG and pharma - have made a noticeable comeback, say experts
Discounts by broadcasters, ease in lockdown bring AdEx on recovery track
Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May
DAN India elevates Rajni Menon as Head of Solutions Development & Chief Strategy Officer
Prior to this, Rajni was chief executive officer for Carat India
In COVID time, life insurance sector shifts ad spends to radio
According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio
Mindshare India's Anita Kotwani joins Carat India as CEO
Kotwani will be reporting to Kartik Iyer, President Media Brands and Amplifi, and will be responsible for the agency’s strategic progress and business growth, nationally
Can the thriving smartphone ecosystem withstand another data tariff hike?
With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones
iProspect India wins global mandate of VFS Global
DAN’s Carat and Posterscope will also be working on the account