carat
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
Chehneet Kaur Aug 2, 2024 3:10 PM
Carat will oversee the brand's television media across India exclusively
e4m Staff May 14, 2024 4:26 PM
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
e4m Staff May 6, 2024 11:17 AM
At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
Sonam Saini Mar 22, 2024 7:12 PM
The campaign aims to celebrate the special moments of love between a married couple
e4m Staff Dec 14, 2023 11:46 AM
The report aids brands in engaging with festive consumers and navigating the cluttered marketing landscape
e4m Staff Oct 16, 2023 11:41 AM
Anand has had a long-standing association with CaratLane and was a part of the founding team
exchange4media Staff Aug 25, 2023 4:02 PM
She will report to Anita Kotwani, CEO Media, South Asia, dentsu
exchange4media Staff Jul 5, 2023 1:25 PM
In e4m's MomBoss series, Jennifer Pandya, VP of Marketing at Caratlane, tells us about celebrating motherhood not only personally but also professionally
Aditi Gupta May 16, 2023 8:55 AM
She was previously the Vice President (digital media planning), at the company
exchange4media Staff Apr 25, 2023 12:13 PM
Advertorial: Anita Kotwani, CEO, Carat India, spoke to us about the company’s mission and vision for India, addressing client requirements and much more
NATIVE CONTENT Feb 8, 2023 4:44 PM
The digital film 'Mere Style Ki Diwali' showcases how jewellery plays an important role in the gifting traditions of the season
exchange4media Staff Oct 15, 2022 6:00 PM
The Media Ace Award was bestowed upon top professionals who went above and beyond to represent client needs
exchange4media Staff Oct 7, 2022 1:20 PM
The agency will manage the omnichannel media services for TimesPro
exchange4media Staff Sep 21, 2022 11:21 AM
The campaign has been conceptualised and executed by BBH India
exchange4media Staff Aug 7, 2022 6:00 PM
The rap anthem stars company employees in their natural element
exchange4media Staff Jul 11, 2022 8:50 AM
The account will be serviced from the agency’s Mumbai office
exchange4media Staff Jun 2, 2022 12:38 PM
Rakhangi will report into Anita Kotwani, CEO, Carat India
exchange4media Staff May 16, 2022 11:50 AM
Prior to this, Podder was with Mindshare India where she led strategy for brands like Ultratech Cement, Castrol, SBI Life among others
exchange4media Staff Apr 6, 2022 12:27 PM
Prior to this, Panda was with WPP’s GTB where he was AVP & Senior Digital Media Director
exchange4media Staff Feb 24, 2022 11:18 AM
At IBC 2021, Co-founder & COO of CaratLane shared how the brand went omnichannel from being completely online
exchange4media Staff Dec 16, 2021 8:38 AM
However, the industry maintains an air of cautious optimism admitting that the fear of the third wave is still rampant amongst customers, impacting offline sales
Mansi Sharma Oct 20, 2021 8:33 AM
The agency will oversee media strategy, planning and buying for the total portfolio of the brand
exchange4media Staff Sep 21, 2021 11:26 AM
Be it exits, elevations, restructurings or appointments, the agency has been in news consistently since the beginning of the pandemic
exchange4media Staff Sep 6, 2021 9:03 AM
The appointments mark the culmination of a strategic re-set of global brand leadership within the dentsu international global media agency brands
exchange4media Staff May 28, 2021 12:41 PM
Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021
Tasmayee Laha Roy Apr 21, 2021 8:21 AM
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
Tasmayee Laha Roy Apr 16, 2021 8:14 AM
The playful jewellery line for kids includes an array of products such as pendants, necklaces, and bracelets
exchange4media Staff Mar 25, 2021 4:36 PM
Prior to this, Singh was with Mindshare India where he held the position of Partner – Digital
exchange4media Staff Mar 8, 2021 11:35 AM
Guest Column: Marketing must be a win-win for all involved, customers, brands & agencies, says Anita Kotwani, CEO, Carat India
Anita Kotwani Dec 24, 2020 9:11 AM
The recently-appointed CEO of Carat India, Anita Kotwani, discusses her new role, her focus on driving growth for the agency and more
exchange4media Staff Sep 16, 2020 8:35 AM
Premium categories or high spenders on TV & news channels - durables, automobiles, FMCG and pharma - have made a noticeable comeback, say experts
Tasmayee Laha Roy Aug 3, 2020 8:14 AM
Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May
Naziya Alvi Rahman Jul 6, 2020 8:51 AM
Prior to this, Rajni was chief executive officer for Carat India
exchange4media Staff Jun 17, 2020 11:10 AM
According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio
Sonam Saini Jun 10, 2020 8:40 AM
Kotwani will be reporting to Kartik Iyer, President Media Brands and Amplifi, and will be responsible for the agency’s strategic progress and business growth, nationally
exchange4media Staff Jun 1, 2020 8:14 AM
With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones
Shikha Paliwal Jan 27, 2020 8:34 AM
DAN’s Carat and Posterscope will also be working on the account
exchange4media Staff Jan 16, 2020 2:32 PM
