Crunchyroll unveils anime avatars of Tiger Shroff & Rashmika Mandanna

In the brand’s two ad films, the protagonists wish for dream scenarios in their real lives

by e4m Staff
Published: Apr 8, 2024 3:01 PM | 2 min read

Crunchyroll Tiger Shroff Rashmika Mandanna

Crunchyroll has launched its first ad campaign in India ‘Wish Your World Was Anime’, featuring anime superfans Rashmika Mandanna and Tiger Shroff.

In the two ad films, the protagonists wish for dream scenarios in their real lives, such as embarking on vivid adventures and turning challenges into triumphant moments, much like those in the captivating anime worlds they enjoy.

The ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Crunchyroll has also planned a comprehensive marketing campaign encompassing surround sound promotions through OOH, digital advertising, and social media outreach.

The ad films have been uniquely crafted using a blend of original Japanese animation with live action.

“We are thrilled to announce Crunchyroll's first brand campaign in India — a heartfelt milestone for us and the anime community here,” said Markus Gerdemann, Senior Vice President of Marketing of Crunchyroll. “With Tiger Shroff and Rashmika Mandanna joining us, our campaign shines a light on the power of anime as a captivating form of storytelling. India's rich culture and its enthusiastic embrace of anime inspire us every day. What better way to debut the campaign than another milestone cultural moment – the IPL.”

“This campaign is more than just an announcement; it's a reflection of our dedication to nurturing our bond with anime fans across the country,” added Norman Rabinovich, Vice President of Creative Services. “We're celebrating our collective love for anime and supporting the fandom that makes it all so rewarding."