D'damas Jewellery moves media duties worth Rs 25 crore to Prachar
Prachar has nabbed a significant win by acquiring the media planning and buying responsibilities of D’damas Jewellery India. The account was hitherto with Mediacom. Confirming the win, Mehul Chokshi, Managing Director, D’damas Jewellery, informed that the account is in the region of Rs 25 crore.
Prachar has nabbed a significant win by acquiring the media planning and buying responsibilities of D’damas Jewellery India. The account was hitherto with Mediacom. Confirming the win, Mehul Chokshi, Managing Director, D’damas Jewellery, informed that the account is in the region of Rs 25 crore.
Chokshi said the development wasn’t preceded by any multi-agency pitch as such. “We believe in value for money and that is what Prachar brings to the table. We have already done some work with them and we are very happy with the results,” he said.
As for Prachar, the agency is excited. “This is a big account for us. D’damas is an international brand. We are treating it with a 360-degree approach to ensure that it is the top jewellery brand in India.”
For Prachar, this account comes in the wake of the Achil Agrawal Builders and the Gini & Joni businesses it had bagged.
A major initiative that Prachar has undertaken for D’damas is the association with the recent Zee Cine Awards, wherein the brand was highlighted by way of gifts given during the gala event, like the ring presented to Shah Rukh Khan and a necklace to Rani Mukherjee.
