Dentsu Creative India curates Orange Health Lab’s campaign

Dentsu Creative India has partnered with Orange Health Labs to launch the brand's first-ever 360-degree campaign. The campaign is centred around the issue of the freshness of blood on test accuracy.

It is pertinent to note here that DENTSU CREATIVE India was awarded Orange Health Lab's creative mandate in December 2022. The mandate includes providing the brand with 360-degree creative solutions and expanding its reach to audiences throughout India.

The tongue-in-cheek campaign features actor and Orange Health Labs' brand ambassador, Ayushmann Khurrana. The films showcase him taking a blood sample to the lab while emphasizing the issue of batching in the healthcare industry.

Speaking about the campaign, Dhruv Gupta & Tarun Bhambra, Founders, Orange Health Labs said, "Orange Health Labs was founded to enable the convenience of on-demand at-home collections and ensure report accuracy for consumers. This campaign is an attempt to raise awareness that you can now get both, only with Orange Health. We are excited to have Ayushmann as our brand ambassador, as he represents modern and logical choices through his work."

Indrajeet Mookerjee, President - South and West, DENTSU CREATIVE India added, "In the backdrop of the pandemic, the healthcare industry became saturated with players, making it hard for consumers to make a choice. Our challenge was to devise a sharp and witty campaign to cut through the clutter and highlight Orange Health Labs' core propositions of speed and accuracy."

Siddharth S, Executive Creative Director, DENTSU CREATIVE India commented, “While communicating the message is crucial, it is equally vital not to distress our consumers. Our campaign employs humor to convey the message that the ‘Freshest samples yield the most accurate results’.”