Diageo India bags ‘Brand of the Year’ title at e4m IMA South 2024
The brand also won 13 metals, including 4 golds, 4 silver and 5 bronze, across categories for their outstanding works
The 4th edition of Indian Marketing Awards (IMA) South was held at a star-studded award ceremony in Bengaluru ON Friday, August 23. The awards celebrated brands and agencies from South India for their excellence, innovation and creativity. At the awards night, Diageo India was named the ‘Brand of the Year’. The brand also took home a total of 13 metals including 4 golds, 4 silver and 5 bronze metals across categories for their path-breaking work.
The dazzling awards night was graced by top industry leaders and experts from the advertising and marketing ecosystem in South India. IMA South honours the best organisations, individuals, and teams working in South India who have expanded their presence across the region with their impactful strategies and outstanding work.
Apart from Diageo India, the other big winners of the night were Maitri Advertising Works, Lulu Group, Tata Consumers Products, Amazon Prime Video, Wipro, PHD Mumbai, Flipkart Ads, Media Monk and Plain Speak.
The Indian Marketing Awards South 2024 recognise and celebrate exceptional marketing achievements in India across 5 prime categories, which are further divided into sub-categories. The five broad categories are - South Awards for Stages of Brand Building; South Awards for Communication, South Awards for Special Marketing, South Awards for Start-Ups/Emerging Players, and South Awards for Excellence/Special Recognition.