Dollar ropes in Yami Gautam as the face of Dollar Missy
The actor features in a TVC for the womenswear brand
Dollar Industries has signed actor Yami Gautam as the Brand Ambassador for Dollar Missy.
“We have introduced Dollar Missy, in 2014, since then it has become an evolving brand. We have been looking for a face which could carry the brand image in the right spirit. Having met the Bollywood diva, Ms Yami Gautam, we knew she would be the best fit for the brand. We always believe in reinventing ourselves. Exactly the reason why we have gone beyond the repertoire of basic everyday necessities like camisoles, panties and bras to expand our product horizon and include fashionable leggings, loungewear and casuals to compliment the wardrobe of today’s woman. Armed with an enviable range of women’s wear, we felt it was time for us to focus on the stylish and colourful range of our legwear specially Churidar, Ankle lengths, Kurti Pants and Capris that complement the finer tastes of new age women of India”, said Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.
“We wanted the brand to compliment Yami’s style and grace and therefore decided to drive home the fact that Missy Legwear is a sure showstopper that compliments the style needs of today’s busy woman”, said Mr Sagar Kapoor, Chief Creative Officer, Lowe Lintas.
The campaign film featuring Yami is seen taking a stroll in a busy thoroughfare, making every passer-by turn their heads to notice her.
The jingle, ‘Zamana Mudhega‘, is catchy and paces up to the mood of the commercial where a graceful Yami faces her fans oozing out with confidence that the world is bound to notice her whenever she adorns herself with Dollar Missy Leggings.
