Effies 2010: Shortlist announced; Ogilvy India, Lowe Lintas, Mudra score highest in shortlists from India

A total of 81 entries for the Effies Awards 2010 have been shortlisted from the 276 entries received this year. From India this year, Ogilvy India, Lowe Lintas and Mudra have scored the maximum entries in the shortlist for Effies 2010. It may be noted that the total number of entries received this year is nearly double that of last year (148 in 2009).

This year too Ogilvy India has made it to the list with the highest number of shortlisted entries from India – 17. However, there is stiff competition this time with Lowe Lintas scoring 16 shortlisted entries. Mudra follows with 14 shortlisted entries.

The other agencies from India that have been shorlisted include JWT India (10 shortlisted entries), BBDO India (eight shortlisted entries), Bates 141 (four shortlisted entries), DraftFCB Ulka (three shortlisted entries), Contract Advertising and Creativeland Asia (two shortlisted entries each).

McCann Erickson, Rediffusion Y&R, Dentsu Communications, Publicis Ambience and Grey Worldwide have one shortlisted entry each.

In its 15th year, Effies is geared up for a bigger show. As reported earlier, the Effies committee has increased the number of categories from seven to 15 this year. They have also introduced a new category called the David v/s Goliath Award.

The first round of judging was held on November 16, 2010, while the second round of judging will follow on November 24, 2010. Case study presentations of the shortlisted entries will be held on December 3, 2010.

Effies worldwide involves a close judging process. The Awards exist to provide information regarding effectiveness and results in marketing communications. Its main priority is to educate and share with the industry (and all interested parties) its wisdom and definition of effectiveness by spotlighting great ideas that work and encouraging thoughtful dialogue about the ever-changing world of marketing communications.

As is known, the Effie Awards were started in the US and have been in operation for the last 38 years. The Bombay Ad Club was the first club to get an Effie affiliation in Asia. Dorab Sopariwala, a renowned name in the world of research and analysis, was the Proctor for the Awards.

This year, the Awards will be held on December 7, 2010 at the Turf Club, Mumbai. Times Global Broadcasting Co Ltd is the principal sponsor for the event, while Marico is the Associate Sponsor. Brand Equity has joined hands to give away Bravery Awards, while Marico will give the Uncommon Sense Award.

Also read:
Effies: A celebration of effectiveness in advertising