Emvies 2009: The most enthusiastic night for media agencies

It was THE big night for media agencies in India. The Emvies 2009, held on August 21 in Mumbai, saw media agencies in full attendance and in high spirits as the industry celebrated the best works. Whistle blowing, drum beating and loud cheering rang throughout the event venue at Taj Lands End as each winner was announced.

The evening kicked off with Bhaskar Das, President of the Advertising Club Bombay, delivering the welcome address. He said, “I am extremely happy to see everyone here, including the Big Daddies of the industry. This is a great platform for new and innovative ideas to be showcased. This year saw over 450 entries, which is huge.”

Sunil Lulla, Chairperson of the Young Achievers’ Awards, which is in its second year, urged the crowd to take part in the Young Achiever Awards and stressed on the need to encourage the young individuals in the industry through Awards like these.

Apurva Purohit, Chairperson of the Emvies Committee, followed Das in welcoming the industry delegates and participants. She remarked, “The Emvies is in its ninth year now, and this clearly was the biggest of them all with 462 entries and 30 organisations participating. The quality of judging has gotten better and it was a very close fight between all the agencies.”

The event saw several eminent people from the industry: Sam Balsara, CMD, Madison World; Vikram Sakhuja, CEO - Asia Pacific, GroupM; Shashi Sinha, CEO, Lodestar Universal; Pratap Bose, CEO, Mudra Max; R Gowthaman, Leader, Mindshare; Ajit Varghese, MD, Maxus; Sunil Lulla, CEO, Real Broadcasting Global Ltd; AP Parigi, Group CEO for India at Eros International; KU Rao, CEO, DNA; LV Krishnan, CEO, TAM Media; Neeraj Roy, CEO, Hungama Mobile; Mahesh Chauhan, CEO, Rediffusion Y&R; Divya Radhakrishnan, President, TME; and Sanjay Tripathy, Marketing Head, HDFC Standard Life Insurance, among many others.