Ethnic wear brand Taneira unveils TVC with Mrunal Thakur

Taneira, the ethnic wear brand from the House of Tata, has released its Summer Wedding ’23 campaign. Featuring Mrunal Thakur, the brand has unveiled a TVC to launch its lightweight celebration sarees for the wedding season, amidst the rising tempratures.

Weaving a beautiful story around ‘Shaadi toh jaise ek beautiful si saree hai’, the TVC masterfully showcases the six yards as an embodiment of the essence of current Indian weddings.

Sharing her thoughts on this campaign, Shalini Gupta, General Manager, Taneira said, “The campaign is a creative exemplification of the parallels between sarees and weddings. Weddings Like sarees, have undergone a remarkable transformation and today, harmoniously synchronise age-old traditions and new age creativity, to present a version whose appeal transcends generations, and occasions. And through this campaign, we are delighted to welcome Mrunal Thakur into the Taneira family.”

Speaking about the campaign and this association, Mrunal Thakur said, “As someone who loves the saree and using every opportunity to adorn one, I am delighted to be associated with Taneira. It is a brand that not only brings the best of Indian sarees under one roof but also is adding to the grammar of the saree language, like this current campaign.”

Puneet Kapoor, Chief Creative Officer, South, Ogilvy, said, “'Shaadi toh jaise ek beautiful si saree hai' is an impeccable juxtaposition of a saree to a wedding, both playing an indelible part in creating everlasting memories. For us, the creative idea perfectly captured the essence of the saree and the Indian wedding. It is a celebration of tradition, creativity, and innovation, where old meets new and cultures blend seamlessly to create something truly beautiful. And what better contemporary brand to own this than Taneira.”