Ex-Wunderman Thompson ECDs Priya Pardiwalla & Steve Mathias launch agency

‘Steve Priya’ is a creative and content agency with its first office in Mumbai

by e4m Staff
Published: Apr 15, 2024 11:42 AM | 1 min read

Priya Pardiwalla and Steve Mathias, former Executive Creative Directors at Wunderman Thompson, have started their own creative and content agency called ‘Steve Priya’ with their first office in Mumbai.

Talking about the reason behind the name of their new agency, Priya and Steve said, “While we had about 4-5 names, we shortlisted it down to 2. And in the end, we went with neither. From our own experience and after talking to many of our clients, we realized that everyone struggles with the name of the agency, especially the newer ones, but what clients do remember are the people. It’s not just a brand name. We’re putting our neck and reputation on the line.”

“For us the starting point for creating any advertising is that ‘No one. Absolutely no one is interested in watching an ad’. That’s probably why people hit that skip button with a vengeance. We’re looking for clients and brands who’re seeking solid brand-building work through a fresh and unexpected route. Not tried, tested and retested. There’s no point discovering a place that's already crowded. Commercials especially have become terribly formulaic. The only guys who are benefitting from them are youtube, spotify and others who charge you to make it ad-free.”