Exclusive: Media Direction wins media duties of Amrutanjan
Media Direction, the specialist media wing of RK Swamy Media Group, has bagged the Amrutanjan business, estimated at Rs 10 crore. This is the eighteenth win for Media Direction since its relaunch last year. OMS was the incumbent agency.
Media Direction, the specialist media services wing of the RK Swamy Media Group, has bagged the media duties of Amrutanjan Health Care Ltd. The business size is pegged around Rs 10 crore.
Confirming the development, Sambhu Prasad, Managing Director, Amrutanjan Health Care, said, “The Amrutanjan brand franchise is on a growth path. With the evolution of our business needs, we decided to conduct a review to understand the delivery parameters of our various partners. The media review saw the incumbent, OMS, defending the business, in addition to Mindshare and Media Direction. The depth, rigour and passion exhibited by Media Direction were compelling enough for us to decide in their favour. It’s a well thought through decision and we are looking at Media Direction to deliver on our communication objectives. We would also like to thank OMS for partnering us during the initial phase.”
Commenting on the win, S Yesudas, CEO, RK Swamy Media Group, said, “We are truly excited about this opportunity. Amrutanjan is a prestigious brand and our focus would be to provide the most appropriate environment for relevant target markets to receive the communication in as captive a manner as possible. Our approach is ROI focussed.”
Yesudas added, “This is the eighteenth new business for us since our relaunch last year. We are more than delighted with the traction so far.”
He informed that the business would be coordinated out of the Chennai office, under a team headed by K Satyanarayana, VP, Media Direction.
RK Swamy Media Group consists of Media Direction, Hansa Media Services, Digital Direction, Radio Direction and Hansa Outdoor. The group provides media services to many large advertisers including BSNL, SBI, Siemens, Visa, Piaggio, GPI, Ricoh, Saralee, Effem India, Abbott, Mercedes and Hawkins.
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