Future Generali India Life Insurance unveils #UnboxYourPolicy campaign
The campaign has been launched on the occasion of National Insurance Awareness Day
Future Generali India Life Insurance Company has launched its latest campaign, #UnboxYourPolicy, on National Insurance Awareness Day. This initiative aims to educate life insurance policyholders about the importance of understanding policy details while encouraging awareness and transparency.
“Despite purchasing life insurance for security, many individuals do not open their policy documents. We believe that policyholders must know what they have signed up for, and this campaign is our way of encouraging consumers to be more aware of what they have bought and not just at the point of claims,” said Geetanjali Chugh Kothari, Chief Marketing Officer of Future Generali India Life Insurance. “With #UnboxYourPolicy campaign, we aim to create awareness among policyholders to read and understand the most important document- the policy document.” She added.
On the occasion of National Insurance Awareness Day, Future Generali India Life Insurance has launched a toll-free number- 1800 102 2355 where all life insurance policyholders can access support any time from 10 am to 6 pm to understand their policy document and know what they have signed up for.
The #UnboxYourPolicy Campaign will be live across meta and other digital platforms. It uses simple, caricature-based conversations that focus on customer insight to encourage awareness around key benefits of the policyholder’s life insurance policy.
